The Sartorialist

After leaving a fashion sales position to take care of his daughter in 2005, Scott Schuman began carrying a digital camera around on the streets of New York City, taking pictures of people who had dressed in a way that caught his eye, and then posting them to his blog, sometimes with comments about what he'd found.[1] He pioneered fashion photography in blog form.[2]

Scott Schuman

Schuman began The Sartorialist with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life.[3]

He describes his philosophy as trying to echo how fashion designers looked at what they saw on the street:

I thought I could shoot people on the street the way designers looked at people, and get and give inspiration to lots of people in the process. My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration.[3]

Schuman collaborated with numerous advertising campaigns: for The Gap and Verizon, with Kiehl's on an exclusively commissioned product and campaign surrounding Father's Day, Nespresso, DKNY Jeans, Gant, OVS, Crate & Barrel. Burberry, meanwhile, tapped Schuman to shoot the groundbreaking social media-cum-advertising “Art of the Trench” project.[3]

Schuman began getting other work from serious fashion publications. Condé Nast tapped him to do something similar during Paris Fashion Week for its style.com website.[1] He also regularly works events for Saks Fifth Avenue, and says French Vogue editor Carine Roitfeld has also talked to him about doing something for her magazine.[1]

In 2009, an anthology of Schuman's favourite shots from around the world was published as a book entitled The Sartorialist.[4]

• Glamourina
• Karla Deras

• The Sartorialist