The Story of Menstruation

The Story of Menstruation is a 1946 10-minute American animated film produced by Walt Disney Productions.[3] It was commissioned by the International Cello-Cotton Company (now Kimberly-Clark)[4] and was shown in a non-theatrical release to approximately 105 million American students in health education classes.[2] In 2015, it was selected for preservation in the National Film Registry.

The Story of Menstruation
Title card for The Story of Menstruation
Produced byWalt Disney
Production
company
Distributed byInternational Cello-Cotton Company (now as Kimberly-Clark Corporation)
Release date
November 1, 1946[1]
Running time
10 minutes[2]
CountryUnited States
LanguageEnglish

History

It was part of a 1945 to 1951 series of films that Disney produced for American schools.[5] Gynecologist Mason Hohn was hired as a consultant to ensure that the film was scientifically accurate.[4] Hohn was hired to increase the likelihood that school doctors and nurses would allow the film to be shown.[4] Hohn's involvement led to a stronger emphasis on biology than other marketing by ICCC.[4] The Story of Menstruation increased its reputation when it received the Good Housekeeping Seal of Approval.[2]

It was one of the first commercially sponsored films to be distributed to high schools.[4] It was distributed with a booklet for teachers and students called Very Personally Yours that featured advertising of the Kotex brand of products, and discouraged the use of tampons, where the market was dominated by the Tampax brand of tampons from Tampax Inc.[6]

In 2015, the United States Library of Congress selected the film for preservation in the National Film Registry, finding it "culturally, historically, or aesthetically significant."[7]

Plot
The film alternates between clinical panels describing the process of menstruation, and animated sequences that provide viewers with tips on hygiene and behavior

The film uses animated diagrams to detail the menstrual cycle.[5] The film's narrator, who is not identified in the credits, informs the viewer that "there is nothing strange or mysterious about menstruation", and it shows women engaged in such activities as bathing, riding a horse, and dancing during their menstrual cycles. The film's narration by actress Gloria Blondell also provides advice to avoid constipation and depression, and to always keep up a fine outward appearance.[3]

The Story of Menstruation is believed to be the first film to use the word "vagina" in its screenplay.[3] Sexuality is not mentioned in the film, and an emphasis on sanitation makes it, as Disney historian Jim Korkis has suggested, "a hygienic crisis rather than a maturational event".[8] The menstrual flow was depicted as snow white instead of blood red.[5]

The film's copyright was renewed by Walt Disney Productions on December 3, 1973.[9]

See also

References
  1. U.S. copyright registration no. M1355, Dec. 6, 1946. Recorded in Catalog of Copyright Entries. Part 1. [C] Group 3. Dramatic Composition and Motion Pictures. New Series. U.S. Copyright Office. 1973. p. 332.
  2. Vostral, Sharra (2008). Under Wraps: A History of Menstrual Hygiene Technology. Rowman & Littlefield. pp. 121–122. ISBN 978-0-7391-1385-1. Retrieved February 15, 2009.
  3. Film Threat review
  4. Heinrich, Thomas; Batchelor, Bob (2004). Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business. Ohio State University Press. pp. 121-. ISBN 0-8142-0976-9. The Story of Menstruation.
  5. Griffin, Sean (2000). Tinker Belles and Evil Queens: The Walt Disney Company from the Inside Out. NYU Press. pp. 35–37. ISBN 0-8147-3123-6. Retrieved February 14, 2009. The Story of Menstruation.
  6. "Tampax history". tampax.com. Retrieved 2016-12-15.
  7. Mike Barnes (December 16, 2015). "'Ghostbusters,' 'Top Gun,' 'Shawshank' Enter National Film Registry". The Hollywood Reporter. Retrieved December 16, 2015.
  8. Sampson, Wade (January 11, 2005). "Wednesdays with Wade: Disney's Story of Menstruation". Jim Hill Media. Retrieved January 5, 2013.
  9. Renewal registration no. R564909, Dec. 3, 1973. recorded in "Catalog of copyright entries. Ser.3 pt.12–13 v.24–27 1970–1973 Motion Pictures". Catalog of Copyright Entries.musical Compositions. U.S. Copyright Office: 118. 1973.
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