The Sultan Center

Sultan (Arabic: سلطان) is a retail store chain from Kuwait.

Sultan
TypeShareholding company
IndustryRetail
Founded1981 by Jamil Sultan
Key people
Tarek Sultan (Chairman) Khadija Oubala (Group CEO)
ProductsRetail Stores, Consumer Goods, E-Commerce, Restaurants, Investments
Websitewww.sultan-center.com


History

The four-decade-long story of Sultan was founded by Jamil Sultan. In 1981, he established the first self-service retail store in Kuwait; it was based in Shuwaikh and took on a Home Center format.[1] Jamil Sultan is regarded as a visionary and pioneer in the business community of Kuwait. In addition to founding Sultan , he propelled Agility Logistics, a state-owned warehouse company into a worldwide logistics firm, and he was the Vice-Chairman of National Real Estate Company Kuwait (NREC), a leading real estate investment and development firm present in the Middle East and Africa.[2]

The business ventured into the food retail industry with the opening of the Salmiya store in 1986 that is still serving customers with care as Sultan's flagship store.[1]

Retail presence

Sultan currently operates 70 stores in 4 countries. It owns over 40 stores in Kuwait with a running online shopping service. In Sultanate of Oman, where it first expanded outside Kuwait, it operates 7 retails stores. In addition to that, it owns 17 stores in Jordan and 3 in Bahrain. In February 2020 Sultan celebrated the launch of its new flagship store in Kuwait during an opening ceremony held at the store’s new location in Al Kout Mall.[3]

References

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