The Third Charm

The Third Charm[5] (Korean: 제3의 매력) is a 2018 South Korean television series directed by Pyo Min-soo and starring Seo Kang-joon and Esom. It explores the real side of relationships between couples. It aired from September 28 to November 17, 2018, on JTBC's Fridays and Saturdays at 23:00 (KST) time slot.[6][7][8][9]

The Third Charm
Promotional poster
Also known asThe 3rd Charm[1]
Hangul
제3의 매력
Revised RomanizationJe3ui Maeryeok
GenreRomantic comedy[2]
Written by
  • Park Eun-young
  • Park Hee-kwon
Directed byPyo Min-soo
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Production locations
  • South Korea
  • Portugal[3]
Camera setupSingle-camera
Running time60 minutes
Production companies
Release
Original networkJTBC
Original releaseSeptember 28 (2018-09-28) –
November 17, 2018 (2018-11-17)

Synopsis

A romantic comedy that follows the realistic romance of two individuals with completely opposite personalities who unexpectedly met on a group blind date.

On Joon-young (Seo Kang-joon) is a 20-year-old university student. He is a neat, good student, wearing unassuming glasses, jeans, white socks and white sneakers. He does not care about fashion. He plans more than necessary and is very sensitive. Joon-young then takes part in his first blind date. There, he meets Young-jae and they begin to date.

Lee Young-jae (Esom), who is also 20-years-old, is emotional, spontaneous and honest. She does not have parents, but she is really close to her older brother. They live together and rely on each other. Her dream is to become rich and she decided to work as a hairdresser's assistant rather than going to a university. A friend then dragged her to a blind meeting with a university student. There, she meets Joon-young who has a totally different personality from her.

Cast

Main
  • Seo Kang-joon as On Joon-young, a meticulous and principled university student who never deviates from his perfectly scheduled routines.[10]
  • Esom as Lee Young-jae, a spontaneous and emotional but honest woman who gave up college and started working as an assistant hairdresser.

Supporting

Production
  • The female lead role was first offered to Chun Woo-hee and Choi Soo-young in April and May 2018 respectively, but both actresses declined the offer.[22][23]
  • The first script reading was held in July 2018 at JTBC building in Sangam-dong, Seoul.[24]
  • Overseas filming took place in several cities in Portugal.[3]

Original soundtrack
The Third Charm
OST
Soundtrack album by
Various artists
Released2018
GenreSoundtrack
Language
LabelNHN Bugs, OU Entertainment

Part 1
Released on September 28, 2018 (2018-09-28)
No.TitleLyricsMusicArtistLength
1."Only You" (그대만 보여)Ra.L
  • Kaemi
  • Ra.L
Stella Jang03:10
2."Only You" (Inst.) 
  • Kaemi
  • Ra.L
 03:10
Total length:06:20

Part 2
Released on October 5, 2018 (2018-10-05)
No.TitleLyricsMusicArtistLength
1."Perhaps We" (어쩌면 우린)
KaemiJo Sung-mo04:00
2."You Have The Charms" (매력있어)
  • Ra.L
  • Naomi
Ra.LCJM03:05
3."Perhaps We" (Inst.) Kaemi 04:00
4."You Have The Charms" (Inst.) Ra.L 03:05
Total length:14:10

Part 3
Released on October 12, 2018 (2018-10-12)
No.TitleLyricsMusicArtistLength
1."Think About You"
  • Hwang Seok-joo
  • Seo Jae-ha
  • Kim Young-sung
  • Seo Jae-ha
  • Kim Young-sung
Yongzoo03:40
2."Liked It" (좋았는데)
  • Ra.L
  • Naomi
Ra.LBoramiyu04:05
3."Think About You" (Inst.) 
  • Seo Jae-ha
  • Kim Young-sung
 03:40
4."Liked It" (Inst.) Ra.L 04:05
Total length:15:30

Part 4
Released on October 19, 2018 (2018-10-19)
No.TitleLyricsMusicArtistLength
1."Maybe Not" (안되나봐)
Stoner Tunes
  • Yang Dong-geun
  • Manuka
03:06
2."Maybe Not" (Inst.) Stoner Tunes 03:06
Total length:06:12

Part 5
Released on October 26, 2018 (2018-10-26)
No.TitleLyricsMusicArtistLength
1."Hee Jae" (희재)Yang Jae-seonMGRLim Han-byul04:01
2."Hee Jae" (Inst.) MGR 04:01
Total length:08:02

Part 6
Released on November 3, 2018 (2018-11-03)
No.TitleLyricsMusicArtistLength
1."When It Rains" (비가 오면)Kim Eun-jaeKim Eun-jaeSoyou, Mad Clown03:35
2."When It Rains" (Inst.) Kim Eun-jae 03:35
Total length:07:10

Part 7
Released on November 9, 2018 (2018-11-09)
No.TitleLyricsMusicArtistLength
1."With The Season" (계절을 담아)GaemiGaemiKim Yeon-ji04:31
2."With The Season" (Inst.) Gaemi 04:31
Total length:09:02

Viewership
The Third Charm : South Korea viewers per episode (thousands)
SeasonEpisode number
12345678910111213141516
1TBD424695831623706727729437681583565466630446697
Source: Audience measurement performed nationwide by Nielsen Media Research.[25]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[26]
Nationwide Seoul
1 September 28, 2018 1.804% 2.240%
2 September 29, 2018 1.795% 1.850%
3 October 5, 2018 2.859% 3.057%
4 October 6, 2018 3.374% 3.237%
5 October 12, 2018 2.722% 3.007%
6 October 13, 2018 2.970% 3.026%
7 October 19, 2018 3.050% 3.614%
8 October 20, 2018 3.035% 3.058%
9 October 26, 2018 1.979% N/A
10 October 27, 2018 2.348% 2.227%
11 November 2, 2018 2.614% 2.910%
12 November 3, 2018 2.614% 2.700%
13 November 9, 2018 2.220% 2.340%
14 November 10, 2018 2.824% 3.089%
15 November 16, 2018 2.178% 2.349%
16 November 17, 2018 2.934% 3.071%
Average 2.583% 2.785%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • N/A denotes that the rating is not known.
  • This series aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).

References
  1. "The 3rd Charm". JTBC Worldwide. JTBC Content Hub. Archived from the original on October 24, 2018. Retrieved October 24, 2018.
  2. Shin, Na-ra. [단독] '제3의매력' 이솜 낙점… 서강준과 호흡. Naver (in Korean). TV Report. Archived from the original on July 5, 2018. Retrieved July 5, 2018.
  3. '제3의 매력' 오늘(30일) 서강준-이솜, 촬영차 포르투칼 출국. Naver (in Korean). Maeil. Archived from the original on January 13, 2019. Retrieved January 13, 2019.
  4. Ha, Soo-jeong. "[단독] 천우희X서강준, 로코 커플된다..표민수 PD '제3의 매력' 주연". Naver (in Korean). OSEN. Archived from the original on July 5, 2018. Retrieved July 5, 2018.
  5. 서강준(Seo Kang Joon)과 이솜(Esom), '스물여섯'의 마지막 날 (12월 31일) 제3의 매력(The Third Charm) 1회. YouTube (in Korean). JTBC Drama. Retrieved October 6, 2018.
  6. "Seo Kang-joon and Esom on Board for "The Third Charm"". Hancinema. Newsen. Archived from the original on July 5, 2018. Retrieved July 5, 2018.
  7. Park, Jin-young. "[공식입장] 서강준·이솜, JTBC '제3의 매력' 출연 확정..9월 첫 방송". Naver (in Korean). OSEN. Archived from the original on July 5, 2018. Retrieved July 5, 2018.
  8. Kim, Sung-won. "'제3의 매력' 서강준X이솜, 20세→27세…7년간 2일만 연애한 이유". Naver (in Korean). Sports Chosun. Archived from the original on September 5, 2018. Retrieved September 5, 2018.
  9. "JTBC releases teaser for romantic drama 'The Third Charm'". Kpop Herald. September 9, 2018. Archived from the original on September 29, 2018. Retrieved September 27, 2018.
  10. "Seo Kang-joon to show off 'Third Charm'". Kpop Herald. July 5, 2018. Archived from the original on July 5, 2018. Retrieved July 13, 2018.
  11. [공식입장]'제3의 매력' 양동근-이윤지, 출연 확정…서강준·이솜과 호흡. Sports Chosun (in Korean). July 10, 2018. Archived from the original on July 13, 2018. Retrieved July 13, 2018.
  12. [단독] 이윤지, '제3의 매력' 주연 확정..서강준·이솜과 연기 호흡. OSEN (in Korean). July 10, 2018. Archived from the original on July 13, 2018. Retrieved July 13, 2018.
  13. 민우혁, 뮤지컬→안방극장까지 접수..'제3의 매력'에서 완벽男 변신. Herald Corporation (in Korean). July 26, 2018. Archived from the original on July 29, 2018. Retrieved July 29, 2018.
  14. "Min Woo-hyuk and Shin Do-hyun Join Seo Kang-joon and Esom on "The Third Charm"". Hancinema. July 26, 2018. Archived from the original on July 29, 2018. Retrieved July 29, 2018.
  15. 김윤혜 ‘제3의 매력’으로 안방 복귀, 서강준 곁에서 극변하는 役. Hankyung (in Korean). September 4, 2018. Archived from the original on March 21, 2022. Retrieved September 5, 2018.
  16. ""The Third Charm" Brings Lee Sang-yi-I On Board". Hancinema. Nate. August 30, 2018. Archived from the original on September 5, 2018. Retrieved September 5, 2018.
  17. "박규영, JTBC '제3의 매력' 캐스팅…서강준 여동생 온리원役(공식)". Herald Corporation (in Korean). July 12, 2018. Archived from the original on July 13, 2018. Retrieved July 13, 2018.
  18. '제3의 매력' 신도현, 이솜 라이벌 역 캐스팅..색다른 매력 보여줄까. Herald Corporation (in Korean). July 24, 2018. Archived from the original on July 29, 2018. Retrieved July 29, 2018.
  19. "Oh Young-shil Joins "The Third Charm" as Seo Kang-joon's Mother". Hancinema. Sports Chosun. August 3, 2018. Archived from the original on August 5, 2018. Retrieved August 5, 2018.
  20. ""The Third Charm" Brings in Han Byul as Seo Kang-joon's Friend". Hancinema. Nate. September 26, 2018. Archived from the original on September 27, 2018. Retrieved September 27, 2018.
  21. Park Gwi-im (October 7, 2018). "'제3의 매력' 박유림, 이솜 따르는 새내기…통통 튀는 활력소". TV Report (in Korean). Retrieved October 9, 2023 – via Naver.
  22. Jo, Hye-in. "천우희·서강준 '제3의 매력' 출연 물망…JTBC 편성 [공식입장]". TV Daily (in Korean). Archived from the original on July 5, 2018. Retrieved July 5, 2018.
  23. Shin, Na-ra. "[단독] 수영, 표민수 PD 만난다…'제3의 매력' 여주 유력". Naver (in Korean). TV Report. Archived from the original on July 5, 2018. Retrieved July 5, 2018.
  24. "'제3의 매력' 서강준X이솜, 벌써부터 찰떡케미 '대본연습 공개'". OSEN (in Korean). August 21, 2018. Archived from the original on August 25, 2018. Retrieved August 25, 2018.
  25. "Nielsen Korea". AGB Nielsen Media Research (in Korean). Archived from the original on January 27, 2020. Retrieved November 29, 2019.
  26. "Nielsen Korea". AGB Nielsen Media Research (in Korean). Archived from the original on March 21, 2022. Retrieved September 28, 2018.
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