The Urbz: Sims in the City

In the console version of the game, the protagonist of the story moves from their mother's house to Simcity, where they move into an apartment in the city. In the intro, the protagonist decides to go clubbing. Once the protagonist gets to the club, they are refused entry due to failing at performing a dance move. However, will.i.am of the Black Eyed Peas, along with the other members of the band, arrive at the club and help the protagonist enter. After the intro, a few days later the protagonist goes home and is greeted by Will and his friend Darius, who is the most popular person in SimCity. After showing off their guitar moves, Darius welcomes the protagonist to the city and they leave. Later on, it is discovered that Darius is missing parts from his secret machine. He promises the protagonist that if they find the parts, he will have a special surprise for them. After defeating the villains in the game's districts, the protagonist is asked to come to the penthouse owned by Darius. After arriving at the penthouse, they are greeted by Darius, along with the faction bosses from the city districts, and are given a key by Darius to the penthouse. Afterwards, Darius leaves the city on his blimp to travel to Miniopolis (the setting of the handheld version of the game).

The handheld version of the game plays as a sequel to the Game Boy Advance and N-Gage releases of The Sims Bustin' Out. Unlike the console versions, the Black Eyed Peas do not appear in this game. The protagonist, who recently arrived in the city from Simvalley, is fired after the owner of King Tower sells the tower to Daddy Bigbucks. After a failed attempt to steal a key from Lily Gates, the assistant of Daddy Bigbucks, the player is arrested and taken to jail. After convincing the city sheriff to let the player go, they are put on probation and prohibited from leaving the Urban area of the city. After doing certain tasks, they are recruited by Grandma Hattie to lead a strike to open the city bridges to Sim Quarter. Afterwards, they are knocked off of a ship by Bigbucks and wash up in the Bayou, where the player is mistaken by its inhabitants, The Bayou twins, as a vampire. The twins help the player get home, however, one of the twins is bitten by a vampire and turns into one. Upon the player's return to Sim Quarter, they are informed by Grandma Hattie that Daddy Bigbucks took over the city and has outlawed running. She then gives the player a cookbook in order to help them make chocolate, which cures the bayou twin's vampirism. Later on, the protagonist and Grandma Hattie are arrested for running, but are let go by the Sheriff. Eventually, the protagonist arrives in Glasstown and finds the original King Tower owner, Mr.King. The player discovers that Daddy Bigbucks has built a time machine to stake a claim to land in the past, so that he will own it in the present. With the help of Ewan Watahmee and Sue Pirnova, the player makes their own time machine and uses it to thwart his plans. Daddy Bigbucks is banished to an island outside of the city, and a lifelike statue of the protagonist is built in the city center.

The gameplay is similar to The Sims Bustin' Out, and the objective of the console games is to go to each of nine districts and build their reputations (called "Rep" in-game). Rep is a measure of how popular a character is; as characters gain more reputation, they gain access to larger apartments and different districts. In the end, the character will have the largest apartment and be able to visit any of the districts.

In addition to gaining Rep, the player must also make sure that his or her character has its needs fulfilled, and to increase the character's skills by playing mini-games. The amount of money Sims can make at the various jobs in each of the districts is determined by what skills they've leveled up. As they progress through the game, players will get messages for rent from Darius, the Sim with the highest rep in the city, and get programmed messages to their XAM. Other challenges, like helping Urbz, gain the player income.

The player will be given different tasks depending on the district they are in. The tasks are varied in nature, including fulfilling needs, furnishing an apartment, building reputation, mastering a job, making friends, tagging an object, and helping others.

The handheld versions are played as an adventure game, similar to the handheld releases of The Sims Bustin' Out, and give the player direct control of the character "Urb". The goal of the Nintendo DS and Game Boy Advance versions is to complete the five missions included. The versions are largely similar, but the Nintendo DS version includes an additional, exclusive mission and location that is not found on the Game Boy Advance version. Like the other games of The Sims franchise, an Urb has eight basic needs. In order to succeed in the handheld versions of this game, these needs must be kept high and steady.

There are four different "Rep Groups" in the game: Richies, Artsies, Streeties and Nerdies. The player is assigned to one in the beginning of the game, but it can later be changed with the completion of certain objectives. There are three districts that can be unlocked upon completing certain sets of goals. Once the player has beaten the game, they are free to live in any of the houses or apartments in the game so long as they have enough money.