The Villages Daily Sun

The Villages Daily Sun is a daily newspaper in The Villages, Florida, USA, which covers issues of local interest to portions of Sumter, Lake and Marion counties in central Florida.[2] According to a report by the Alliance for Audited Media, the Sun's weekday circulation is 55,700 and this is up 169 percent since 2003, during a time when newspaper circulation around the United States has dropped 43 percent. In a 2018 "Statement of Ownership, Management and Circulation", The Villages Daily Sun claimed a weekday circulation of 43,610.[3] The Sun also has a 92 percent market penetration share in the retirement community.[4] In 2022, the Sun ranked 23rd on the list of the 25 largest newspapers in America, ranked by their latest average print circulations.[5]

The Villages Daily Sun
TypeDaily newspaper
FormatBroadsheet and online
Owner(s)Villages Media Management
PublisherPhil Markward
EditorBonita Burton
Founded1997
Headquarters1100 Main Street
The Villages, Florida 32159, United States
Circulation49,183 Average print circulation[1]
ISSN1528-2821
OCLC number43333479
Websitewww.thevillagesdailysun.com

With the purchase of the Key West Citizen in 2018 by Adams Publishing Group, The Villages Daily Sun became the last family-owned daily newspaper in the state of Florida.[6]

The newspaper is part of a media group that includes AM-640 Radio, Villages News Network TV, and The Villages Magazine.

In early 2021, the yearly subscription was $84 for residents of the community.[7]

Newspaper strategy

The newspaper's strategy is to be a print-first publication, with a recent Sunday issue including a 36-page insert listing the schedules of hundreds of clubs and recreation centers within the Villages, 48 pages of editorial content and 14 pages of classified advertising. The Daily Sun is also bucking the trend by loading its pages with advertisements for real estate, doctors, banks, golf courses, restaurants, and a wide selection of retail outlets.[4]

The Daily Sun has a special projects team that works on more complex issues and in-depth reporting that may take up to a year of investigation before publication. The team had an in-depth feature on Florida's death-penalty sentencing policies in 2016, and the reporting went on to win multiple awards.[4][8]

Criticism

The Daily Sun's newspaper strategy has been criticized by residents and national media for its lack of coverage of topics of importance to the community. In 2017, over 32 sinkholes were reported in The Villages by media sources, despite The Villages Daily Sun reporting only one of those.[9] According to staff, employees have been instructed not to report on sinkholes and "anything complimentary about President Barack Obama".[10] A resident from The Villages who was selected to receive a private audience with Obama at the Democratic National Convention was told by the editor that the encounter was not newsworthy.[11]

Staff

The Daily Sun has an editorial staff of approximately 50, with many reporters in their 20s and 30s. Most reporters and editors do not meet the age requirement of 55 to live in The Villages community, so they live in nearby cities or towns.[4]

Awards
  • In February 2019, The Villages Daily Sun won honors in the Associated Press Sports Editors' writing and sections contest for work published in 2018. The newspaper received a Category B Award for Daily Selections and an Honorable Mention for Sunday Selections.[12]
  • The Villages Daily Sun was named one of 12 finalists for the World's Best Designed Newspapers (2017)[13]
  • The Villages Daily Sun earned nine Inland Press Association national awards, including first place among all newspapers in the Community Leadership Award (2016)[14]
  • Top 10 distinction in explanatory writing in the Associated Press Sports Editors national competition - (2016)[15]
  • First place in sports reporting in the Society for Professional Journalists' Florida competition (2016)
  • Honors for sports reporting and political reporting from the Florida Society of News Editors and five awards for visual journalism, including two first places in information graphics (2016)
  • Five Awards of Excellence in the Society for News Design's international competition (2016)

References
  1. Turvill, William (June 24, 2022). "Top 25 US newspaper circulations: Print sales fall another 12% in 2022". Press Gazette. Retrieved 28 June 2022.
  2. Erisman, Ryan (2017). Inside the Bubble: Unauthorized Guide to Florida's Most Popular Community. ISBN 978-1979953511.
  3. "Statement shows Daily Sun's circulation dips, reaffirms Morse family's ownership". Villages-News. 2 October 2018. Retrieved 9 November 2018.
  4. Geltner, Ted (2 September 2018). "Print Is Dead? Not Here". The New York Times. Retrieved 6 September 2018.
  5. Benton, Joshua (2022-06-27). "For print newspapers, one Florida retirement community is a better market than Atlanta, St. Louis, or Portland". Niemanlab. Walter Lippmann House. Retrieved 2022-07-01.
  6. "Gondolier and Sun newspapers sold". Sarasota Herald-Tribune. 18 June 2018. Retrieved 21 June 2018.
    - "APG acquires Cooke Communications". Grand Rapids Herald-Review. Retrieved 12 October 2020.
  7. "Subscribe to The Villages Daily Sun". The Villages Daily Sun. Retrieved 5 January 2021.
  8. "Inland 2016 Newsroom Contests highlight achievements in design, innovation, artistry". Inland Press Association. Retrieved 6 September 2018.
  9. Bodenner, Chris (24 May 2018). "The Science Behind Florida's Sinkhole Epidemic". Smithsonian. Retrieved 6 November 2018.
  10. Pittman, Craig (2016). Oh, Florida!: How America's Weirdest State Influences the Rest of the Country. St. Martin's Publishing. ISBN 978-1466882171.
  11. Jamieson, Dave (6 November 2012). "The Villages' Democrats Find Second-Rate Citizenry In A Billionaire's Republican Kingdom". HuffPost. Retrieved 9 November 2018.
  12. "2 media groups win 'Grand Slam' honors in APSE contest". Associated Press. 1 March 2019. Retrieved 5 April 2019.
  13. Myrick Parks, Katie. "SND38: Announcing the 12 finalists for World's Best-Designed Newspaper". Society for News Design. Retrieved 5 February 2018.
  14. "Inland Press Association announces winners in the 2016 Newsroom Contests". Inland Press Association. 25 October 2016. Retrieved 25 February 2018.
  15. "13 media groups win top sports journalism prize". Associated Press. 27 February 2017. Retrieved 5 February 2018.
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