The X Factor Digital Experience

The X Factor Digital Experience is a live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America that aired in 2011 ahead of The X Factor. In addition to watching the program live on television, the audience was able to participate on multiple platforms in real-time.[1]

The X Factor Digital Experience
Created bySimon Cowell
Written by
  • Jon Reynaga
  • Carrie Borzillo
  • Margaret Kerrison
Directed byMarc Scarpa
Creative directorDaniel Frydman
Presented by
Judges
Theme music composerSimon Cowell
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes15 (as of 22 December 2011)
Production
Executive producers
  • Simon Cowell
  • Owen Leimbach
  • Jim Frenkel
  • Dan Pelson
ProducerMarc Scarpa Mike Rotman
Running time60–150 minutes
Production companies
Release
Original networkFox
Original releaseOctober 25 (2011-10-25) –
December 22, 2011 (2011-12-22)

Participants could start online with the streaming digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern,[2] Jim Cantiello[3] and Dan Levy along with guests—including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger[4]—and participants discussed performances, contestant's fashion, and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype.[5]

X Factor Digital was honored with a Cannes Bronze Lion for Branded Content and Entertainment at the Cannes Lions 59th International Festival of Creativity[6] and was an Official Honoree in the Interactive Advertising category for the 16th Annual Webby Awards.[7]

References
  1. Wallenstein, Andrew (2011-11-17). "'X Factor' expands digital domain - Entertainment News, Technology News, Media". Variety. Retrieved 2012-11-27.
  2. Latest from twitter (2011-11-08). "Getting Down With The X-Factor | WebTV with Taryn". Tarynsouthern.com. Archived from the original on 2015-03-20. Retrieved 2012-11-27. {{cite web}}: |author= has generic name (help)
  3. "MTV News' Jim Cantiello Joins 'The X Factor' Team". Newsroom.mtv.com. 2011-10-25. Retrieved 2012-11-27.
  4. "unicorns are real". YouTube. 2007-02-24. Retrieved 2012-11-27.
  5. "The X Factor News | The X Factor On Fox". Thexfactorusa.com. Retrieved 2012-11-27.
  6. "Cannes Lions International Festival of Creativity". Canneslions.com. 2011-12-15. Archived from the original on 2013-01-18. Retrieved 2012-11-27.
  7. "Webby Honorees". Webbyawards.com. 2011-10-28. Archived from the original on 2009-07-04. Retrieved 2012-11-27.
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