The Yes

THE YES is a retail app and platform that focuses on women's fashion and clothing. Its algorithms analyze user data in order to optimize product personalization.[1][2] THE YES has headquarters in New York City and Silicon Valley, California.[3]

THE YES
IndustryFashion, retail
Founded2018 (2018)
Founders
  • Julie Bornstein
  • Amit Aggarwal
Headquarters
San Francisco; New York City
,
United States
Owner
Websitehttps://www.theyes.com

It is the first app to use Apple's App Clips in iOS 14.[4]

On June 10, 2022, THE YES was acquired by Pinterest, Inc.[5]

History

THE YES was founded in 2018 by former Stitch Fix COO Julie Bornstein and Amit Aggarwal, formerly of Bloomreach.[6][7] The app began development in 2018 and was released in May 2020.[8]

At launch, THE YES was the first app to use Apple's App Clips in iOS 14.[4]

Although THE YES originally started out as an app, in 2021 the company also launched the same functionality on their website.[9]

Description

The Yes uses AI technology to curate a feed of fashion product recommendations based on a user's individual preferences. Upon downloading the app, users will be asked a series of questions to determine their aesthetic preferences.[10][11] These include questions about preferred brands, colors, styles, and sizes.[12] Users can also vote "yes" or "no" to signify whether they like a product being shown.[13][14] The platform's algorithms tailor recommendations based on this information.[15]

In 2021, The Yes started allowing users to invite friends to view their liked items and provide feedback via emojis.[16]

The Yes has more than 250 brands,[17] 40 of which are plus-size.[18] The Yes has brands such as Prada, Ralph Lauren, Levi's, Bottega Veneta, and Zara.[19]

The Yes offers price matching and price filtering, but does not use traditional shopping filters.[20]

References
  1. "Say Yes to iOS: This New Smart Shopping App Might Help Save Retail". Vogue. 20 May 2020.
  2. "The Yes is Making Shopping Social Again". Elle. 31 March 2021.
  3. "Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook". Tech Crunch. 2019-10-21.
  4. "How App Clips could help fashion brands". voguebusiness.com. 8 December 2020.
  5. "Pinterest Completes Acquisition of THE YES". Business Wire. Retrieved 2022-12-19.
  6. "Smart Shopping App the Yes Serves up Only Items You'll Want to Buy". marieclaire.com. 5 August 2020.
  7. Colón, Ana. "Taylor Tomasi-Hill Has Always Been One Step Ahead of the Fashion Industry's Evolution". Fashionista. Retrieved 2021-10-23.
  8. "She helped make Stitch Fix a fashion powerhouse. Now she's launching her own shopping platform". bizjournals.com. 2020-05-05. Retrieved 2021-10-23.
  9. "EXCLUSIVE: The Yes Launches Fashion Intelligence-Driven Website". WWD. 16 June 2021.
  10. "Say "Yes" to a Personalized E-commerce Experience with This New App". refinery29. 2020-05-20.
  11. "The Yes is Here to Change the Way You Shop". townandcountrymag.com. 22 May 2020.
  12. "The Yes is a New Personalized Online Shopping App Powered by AI". nylon.com. Fall 2021.
  13. "The Yes Co-Founders on Changing How Fashion is Sold Online". ADWEEK.
  14. "The AI that fashion is using to reinvent itself". Wired UK. ISSN 1357-0978. Retrieved 2021-10-23.
  15. "9 apps that revolutionise the way you shop". Vogue. 20 November 2020.
  16. "These technologies allow you to shop with your friends — without leaving the house". Market Watch.
  17. "We Tried 'The Yes'—And It's the Best App for Personalized Shopping". Glamour. 23 September 2021.
  18. "Must Read: Selma Blair Covers 'Town & Country,' the Yes Expands Plus-Size Offering". fashionista.com. 2021-04-19.
  19. "With new social feature, the Yes aims to bring back shopping with friends". glossy.co. 2 March 2021.
  20. "I Tried This New Shopping App and It Changed the Way I Buy Clothing". thezoereport.com. 2020-05-05.
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