Then and Now (retailer)

Then and Now (also Then and Now Shop) is a London-based Internet retailer that sells past season designer clothes and accessories at substantial discounts, as well as current-season items from designer names.

THEN AND NOW
TypePrivately owned company
IndustryOnline fashion retail
FounderLian Michelson
Headquarters
London, United Kingdom
Area served
World Wide
ProductsDesigner Clothing, Designer Handbags, Designer Shoes, Designer Accessories
Websitehttps://www.thenandnowshop.com/

History

Then and Now was established in Farringdon in December 2011 by Lian Michelson, a former Morgan Stanley trader. The original inspiration for the site came about when Michelson noticed an absence of discounted menswear online, although the site was established to offer both men's and women's clothing and accessories.[1]

Range

The luxury goods retailer gets its name from selling past seasons' clothes at discounts of up to 75 per cent, as well as current designer collections.[2] These include established brands such as Yves Saint Laurent and newer names such as Rick Owens.[3] The range includes website exclusives, such as beauty goods from Essie and fashion from Eugene Lin.[4][5] The site works in partnership with other retailers to supply ranges for women, men, children and home.[6][7][8]

References
  1. Staff. "THEN AND NOW: An Interview With Founder Lian Michelson". Money Maker Magazine. Retrieved 31 March 2014.
  2. Akbareian, Emma (31 August 2012). "The 50 Best online clothes shops". The Independent. Archived from the original on 7 April 2014. Retrieved 31 March 2014.
  3. Walker, Harriet (23 July 2012). "Net gains: How the web made us a nation of designer fashion bargain hunters". The Independent. Archived from the original on 2022-05-07. Retrieved 31 March 2014.
  4. staff. "Top of the shops". Planet Notion. Retrieved 31 March 2014.
  5. "Then and Now is right on time". ELLE. Retrieved 31 March 2014.
  6. ELLE UK, Then and Now is right on time
  7. Carter, Astrid. "Then and Now". Style Nest. Retrieved 31 March 2014.
  8. Staff. "Site of the Week". Sheer Luxe Magazine. Retrieved 31 March 2014.
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