Thirteen Lune

Thirteen Lune is an e-commerce beauty website launched in 2020 and based in West Hollywood.[1]

Thirteen Lune
Type of site
e-commerce
Available inEnglish
Country of originUSA
Founder(s)Nyakio Grieco
Patrick Herning
Productsbeauty products
URLthirteenlune.com
CommercialYes
Launched2020

History

Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré.[2] The company initially launched with 13 brands.[3] By the end of 2021 the company carried 100 brands.[3]

In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores.[1] In January 2021, Thirteen Lune raised $1 million from Sean Combs, Gwyneth Paltrow,[4] Naomi Watts, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant,[4] Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic).[5]

In November 2021, Thirteen Lune closed a $3 million funding round by Fearless Fund, Capstar Ventures, Fab Ventures, Swiftarc Ventures and Gaingels.[6]

In September 2022, JCPenney announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with Sephora.[7] In addition to offering 65 BIPOC-owned beauty brands, the store's associates will also receive training on how to address diverse beauty needs.[7]

Products

Thirteen Lune is a direct-to-consumer company that highlights skin care, makeup, hair care and wellness items almost exclusively (90%) from Black and Brown-owned companies.[3] Their products are primarily targeted at under-represented people of color.[8] The remaining 10% represent Ally Brands, which are selected brands the retailer recognizes for their continued efforts to "be exclusive in product assortment and promote change beyond beauty."[8]

References
  1. Jackson, Leigh-Ann (2021-10-13). "This L.A. beauty and hair-care guru is rearranging the industry in her image". Los Angeles Times. Retrieved 2022-01-02.
  2. "Introducing JCPenney Beauty, the Retailer's New, Fully Inclusive Beauty Experience". www.businesswire.com. 2021-07-20. Retrieved 2022-01-02.
  3. Browley, Jasmine (2021-11-05). "Black Beauty Retailer Thirteen Lune Closes $3M Seed With Black-Founded Fearless Fund As Lead". Essence. Retrieved 2022-09-15.
  4. Jackson, Angelique (2022-08-25). "CAA Signs Beauty Entrepreneur, Thirteen Lune Co-Founder Nyakio Grieco (EXCLUSIVE)". Variety. Retrieved 2022-08-25.
  5. Chikhoune, Ryma (2021-01-15). "Thirteen Lune Raises $1 Million, Invested by Sean Combs, Gwyneth Paltrow, Naomi Watts". WWD. Retrieved 2022-08-12.
  6. Bryant, Taylor (2021-11-03). "Thirteen Lune Closes $3M Funding Round Led By Fearless Fund". Beauty Independent. Retrieved 2022-08-06.
  7. Bossi, Andrea (2022-09-20). "Thirteen Lune's Inclusive Beauty Offering Will Expand Into 600 JCPenney Stores". Fashionista. Retrieved 2022-10-20.
  8. Penrose, Nerisha (2020-12-02). "Thirteen Lune Is the One-Stop-Shop For Your Favorite Black Beauty Brands". ELLE. Retrieved 2022-01-02.


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