Thorlo Inc.

Thorlo Inc. is a family-owned padded-sock manufacturing company based in Statesville, North Carolina. The socks produced by the company commands about 1.1% of the total market of the United States.[1][2]

Thorlo Inc.
TypePrivate
IndustryKnitwear
Founded1980 (1980) in Statesville, North Carolina, United States
FounderJim Throneburg
ProductsPadded-socks
BrandsThorlos, Experia, Health Padds, Smiles, Medds
Websitewww.thorlo.com

Overview

The technology of engineered padded socks was invented by Jim Throneburg in 1953 and he founded Thorlo Inc. in 1980.[3] During the early years of the company they manufactured socks specially for runners. They later started manufacturing socks with cushy heel padding and low-friction fibers for other activities. Since then, the company expanded its production to 32 different types of socks, specifically designed for sports like basketball, tennis and golf; and other activities like the military training and Western boots. The company also has a production line of casual socks, and lighter-weight socks for performance athletes.[4][5] The company claims to reduce foot pain by 51% based on peer-reviewed clinical research compared to regular cotton socks, that limits both the number and size of sports-related blisters.[1][6]

References
  1. "Free Socks? For Thorlos, Sampling Beats Advertising".
  2. Walsh, Mel (18 March 2012). "Is There Life After Stilettos? What to Wear After 50 and Before Orthotics". HuffPost.
  3. Buhayar, Noah; Bunn, Elizabeth (20 March 2013). "Sock Maker Hack Shows Small-Business Risk Chased by AIG". Bloomberg.com.
  4. "Thorlo owner wants to knit together $1B business in Statesville - Charlotte Business Journal".
  5. "Engineered padded technology".
  6. "The Use of Specially Padded Hosiery in the Painful Rheumatoid Foot - Institute for Preventive Foothealth (IPFH)".
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.