TiJi

TiJi is a French television channel for children aged three to six.

TIJI
CountryFrance
Broadcast areaFrance
French-speaking Europe
CIS
French-speaking Africa
Lebanon
Portugal
HeadquartersParis
Programming
Language(s)French
Russian
Kazakh [1] (continuity and bumpers in Russian)
Portuguese
Picture format1080i (16:9 HDTV)
Ownership
OwnerM6 Group
Sister channelsM6
W9
6ter
Gulli
Paris Première
Téva
Canal J
M6 Music
Série Club
History
Launched15 December 2000 (2000-12-15)
Links
Websitewww.tiji.fr

History

Launched in 2000, TiJi was the first channel in France to specialize in programming for preschool-aged children. At launch, it broadcast between 5:30am and 9:00pm.

A strong increase in the audience of the channel was noted between December 2002 to June 2003, when its share of the preschool audience increased by 60%, reaching 0.8% total share. From 2002 to 2003, in houses and apartments with cable or satellite television, 43% of children aged 4-10 began viewing Tiji. [2]

In 2008, it extended its time to 12pm so international viewers could watch easier. The channel played a signoff bumper for French viewers at 9pm followed by a notice for parents that the channel ended at 12pm for international viewers. Programming would resume as normal until signing off again at midnight.

A Russian feed was launched in 2009, airing all programming dubbed into Russian. On 31 January 2022 a Kazakh audio track was added for the Russian feed of the channel, airing most of the channel's programs with voice-overs for the audience in Kazakhstan.[3]

On 1 February 2019, M6 Group had entered negotiations with Lagardère Active to acquire their television pole, including TiJi, Gulli and Canal J.[4]

On 21 October 2019 the logo's cloud remained the same but small changes were added, somewhat inspired by the current Canal J logo with also a new look and a new sound jingle.[5]

Audience

As of March 2009, TiJi was in the top five of thematic channels in France, with the audience share of 0.6%. It was also the second most popular channel among children after Canal J, with the audience share of 4% among children aged four to ten.[6]

International channels

The channel is variously distributed in French (French-speaking Europe and Africa, overseas French territories, Lebanon and the Balkans), Portuguese, Russian and Kazakh.

Current channels
Launch date Country
15 December 2000  France
26 November 2005  Portugal
12 September 2009  Russia
23 May 2022  Kazakhstan

References
  1. "Детский телеканал TiJi запускает дополнительную звуковую дорожку для жителей Казахстана". www.cableman.ru (in Russian). Retrieved 2022-04-01.
  2. "TiJi registers explosive audience share growth in the French kids ratings race". Kidscreen. 2003-08-01. Archived from the original on 2018-12-27. Retrieved 2018-12-27.
  3. "Popular cartoons to air in Kazakh from January". Qazaq TV.
  4. "M6 begins bid for Lagardere's kids channels".
  5. "La chaîne TiJi renouvelle son habillage". CB News (in French). Retrieved 2022-05-23.
  6. "Communiqués de presse" (in French). Lagardère. 2009-03-12. Retrieved 2015-04-28.

Further reading

Reviews


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