Tide Pods

Tide Pods (stylized Tide PODS) are a line of laundry detergent pods from Procter & Gamble under the Tide brand.

Tide Pods
Logo of the Tide brand
Product typelaundry detergent pod
OwnerProcter & Gamble
CountryUnited States
Introduced2012 (2012)
Related brandsTide & Ariel
MarketsInternational (but not worldwide).
An individual Tide Pod

History
See also: Laundry detergent pod § History

Procter & Gamble originally created laundry pods when they launched Salvo powder detergent tablets, later disappearing from the market in 1978.[1]

In 2012, Procter & Gamble launched Tide Pods.[2]

Consumption
Further information: Consumption of Tide Pods
A container of Tide Pods from 2012. The plastic container was later made opaque to reduce the chance of the product being mistaken for candy.

Concern has been raised over children accidentally consuming Tide Pods, as its appearance and packaging design can have the same appeal to a child as hard candy with patterned designs, and be confused as such.[3] In 2012, in response to a child swallowing Tide Pods, Procter & Gamble said they would make this product more difficult to open by adding a double latch to the lid, and have also re-focused their advertising to make clear the product should be out of a child's reach at all times. The packaging was also changed to an opaque orange rather than the original clear plastic gumball machine-type presentation to make them look less enticing.[4]

Ingestion of pods can lead to death in some cases.[5]

"Tide Pod Challenge"
Further information: Consumption of Tide Pods § Internet meme

Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge", emerged on Twitter and various other social media websites, in which participants intentionally ingest detergent pods.[6] Several children and teens have been injured, some severely, from this intentional consumption.[7] The challenge (and subsequent meme) were popularized on Twitter and several people have eaten Tide Pods on camera.[8] One company began making edible replica "pods" and several internet personalities have posted about making edible "Tide Pods".[9]

Tide later partnered with American football player Rob Gronkowski, having him issue the message: "What the heck is going on, people? Use Tide Pods for washing. Not eating. Do not eat."[10]

References
  1. "Unilever airs plans to introduce laundry detergent in tablet form". 27 July 2000.
  2. "Laundry detergent pods remain a health hazard". Consumer Reports. March 2013. Archived from the original on 12 November 2014. Retrieved 11 November 2014.
  3. Jaslow, Ryan (19 October 2012). "CDC warns laundry detergent pods pose health risk". CBS News. Retrieved 15 November 2014.
  4. Wohl, Jessica (25 May 2012). "Tide to change Pods lid over child safety concerns". Reuters. Retrieved 11 November 2014.
  5. "What Eating a Laundry Pod Can Do to You". 18 January 2018. Retrieved 19 January 2018.
  6. Kircher, Madison Malone (December 28, 2017). "Please Don't Eat a Tide Pod, No Matter What the Memes Say". Select All. New York. Retrieved January 3, 2018.
  7. Carroll, Linda. "Coma, deaths: More children harmed by eating laundry pods". TODAY.com. Retrieved 2018-01-12.
  8. "FACT CHECK: Is the 'Tide Pod Challenge' a Real Thing?". 12 January 2018. Retrieved 19 January 2018.
  9. Colburn, Randall. "People have resorted to making edible Tide laundry pods to stop you from eating the real ones". The A.V. Club. Retrieved 2018-01-12.
  10. Tsuji, Alysha (January 12, 2018). "Rob Gronkowski tells everyone not to eat Tide Pods". USA Today. Retrieved January 13, 2018.
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