Tiger Beer

Tiger Beer is a Singapore brand of beer first launched in 1932. It is currently produced by Heineken Asia Pacific, formerly known as Asia Pacific Breweries. The company is a joint-venture between Heineken N.V. and Singaporean multinational food and beverage company Fraser and Neave.

Tiger
Logo of Tiger Beer
ManufacturerHeineken Asia Pacific
Fraser and Neave
Region of originSingapore
Introduced1932 (1932)
Alcohol by volume 5% pilsner
StyleLager
Websitewww.tigerbeer.com Edit this on Wikidata
330ml bottle of Tiger Beer
Advert for Tiger Beer in a Singapore Amateur Football Association's handbook in 1952

The Tiger Brewery Tour is a tourist attraction located at the Tuas district of the country, which offers guided visits as to how the beer is brewed.[1] According to a Brand Finance report, Tiger is amongst Singapore's top 10 most valuable brands.

Beers

Launched in 1932, Tiger beer became Singapore's first locally brewed beer.[2] It is a 5% abv bottled pale lager. Heineken Asia Pacific's flagship brand, it is available in more than 60 countries worldwide.

Products

The brewery produces several brands of beer.

  • Tiger Beer
  • Tiger Crystal
  • Tiger White
  • Tiger Black
  • Tiger Radler Lemon
  • Tiger Soju

Brewery

Tiger Brewery is open for public tours and tastings.[3]

Marketing

The "It's Time for a Tiger" slogan for Tiger Beer has run for decades since its inception in the 1930s.

The writer Anthony Burgess named his first novel Time for a Tiger (the first part of the Malayan trilogy The Long Day Wanes) as the beer was popular in the Malaya of the 1950s, where Burgess was working.

Burgess reveals in his autobiography that, when his Time for a Tiger was published, he asked the manufacturer, then Fraser and Neave, for a complimentary clock with the Tiger beer slogan. The brewery declined to offer this or any other gift to him. But, fourteen years later, when Burgess was more famous, it relented. In 1970, the company offered Burgess the privilege to consume any of their beers free of charge while in Singapore. However, in his own words, Burgess wrote in response: "But it was too late, I had become wholly a gin man."

The Tiger Sky Tower operated in Sentosa until 2018.

Tiger Sky Tower

Awards

Tiger Beer has entered a number of beer tasting competitions and has performed well. At the 2011 World Quality Selections, organised by Monde Selection, the brand won a Gold Quality award.[4]

Film

The beer was also seen in the 2002 movie The Transporter with Jason Statham. Crates of Tiger appeared in the 2008 film Tropic Thunder. Also, in the 2001 Hong Kong action thriller The Accidental Spy it's the preferred beer of Buck Yuen (played by Jackie Chan) who orders it by name in a bar and, also, has an empty bottle of Tiger by his bed in the next scene as he wakes up from a dream.

In the movie The Odd Angry Shot about the Australian Special Air Service during the Vietnam War, Tiger is considered the beer of choice amongst American and Aussie troops. Tiger is seen as a favourite amongst British troops during the Malayan Emergency in the film The Virgin Soldiers.

Music

In Vietnam, Tiger Beer regularly organizes music events. The first event took place in 2007 at tigermusic.com.vn.[5] The event takes place every year.

  • Tiger remix 2017 in Vietnam[6]
  • Tiger remix 2018 in Vietnam[7]
  • Tiger remix 2019 in Vietnam[8]
  • Tiger remix 2020 in Vietnam[9]

Television

In the Disney+ series, The Falcon and the Winter Soldier, Bucky Barnes / The Winter Soldier, played by Sebastian Stan can be seen drinking one bottle of Tiger Beer in the premiere episode.[10]

References
  1. "This Tourist Attraction in Singapore Is a Beer-Lover's Dream Come True". Spot.PH. 23 November 2018.
  2. http://www.tigerbeer.com, The Name Behind the Brand, Milestones
  3. "This Tourist Attraction in Singapore Is a Beer-Lover's Dream Come True". Spot.PH. 23 November 2018.
  4. "Performance of the brand". Archived from the original on 1 July 2014. Retrieved 24 October 2012.
  5. "Let's Burn With the Passion for Rock Music". MINISTRY OF CULTURE, SPORTS AND TOURISM PORTAL. Archived from the original on 26 July 2020. Retrieved 26 July 2020.
  6. "Đại nhạc hội Tiger Remix 2017 đánh thức mùa xuân". VietNamNet Newspaper.
  7. "Tiger Remix 2018: Siêu đại nhạc hội "thách đấu" siêu sao". Dan Tri Newspaper. 20 December 2017.
  8. "Đại nhạc hội Tiger Remix 2019 quy tụ dàn sao khủng". VietNamNet Newspaper.
  9. "Dàn sao góp mặt tại Tiger Remix 2020". VnExpress Newspaper.
  10. "Bucky Barnes, the Winter Soldier, really likes drinking Tiger beer in Marvel series". CNA Lifestyle. Retrieved 14 May 2023.
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