Tom Sebina

In 1982, a couple of years after he was the ANC's Chief Representative in Dakar, he was reassigned to Zambia, shortly after Thabo Mbeki assumed the reigns as Secretary of Information and was instrumental in organising the first national conference of the Department of Information and Publicity in May 1983. That conference was an important turning point for the ANC communications strategy and Sebina's personal profile. The conference took a number of decisions, the most significant of which was to actively relate to the SA Media. As an experienced journalist with contacts among the new generation of black editors, Sebina was seen as the best suited person to play such a role.[2] Sebina was also responsible for setting the tone for future negotiations with the South African Government, after the ANC's Kabwe Conference, where he attracted, and directly interacted with South African business organizations, and senior businessmen, such as Gavin Reilly, Anglo American chairman, on behalf of the ANC. Unbanning the ANC, a delicate process, which relied heavily on endorsement from the white economy leaders, Sebina managed to win their support, without compromising any of his political views, nor his party's views. The negotiations process, which started officially in 1991, was catalysed by Sebina and Thabo Mbeki.[3] After 1990, Sebina remained in Lusaka, as the ANC's headquarters shifted from Lusaka, to Shell House, and was forgotten by the ANC leadership until an SABC journalist captured his story, and assisted to bring him back to South Africa and reunite him with his family. Upon his arrival, he had a feud with Alfred Nzo, for 'taking' his position as Minister of Foreign Affairs, because Sebina was more relevant heading that portfolio, given his role in the liberation struggle against Apartheid, rather than the communications portfolio.