Tomima Edmark

Edmark earned a BFA and BA degree from Stephens College in Columbia, Missouri in 1979 and then she attended The University of Texas at Austin where she completed an MBA degree in 1983.[2]

In 1984, after receiving her MBA, she worked with IBM as marketing executive in Dallas,[3] before leaving in 1992.[4]

In 1989 Edmark filed for TopsyTail patent, received in April 1991 and established TopsyTail Corp. to market and sell the product.[5] TopsyTail earned more than $150 million in revenue.[4]

In 1994 Edmark introduced the Bowrette, a barrette patterned after the TopsyTail that turns ribbons and scarves into hair ornaments.[2][6]

In 1998, Edmark began an e-commerce retail start-up The Andra Group, LP.[7] She launched HerRoom on March 3, 2000[8] and the men’s site, HisRoom.com was launched two years later.[9] After listening to her friends' complaints that they hated having to try on undergarments in department store fitting rooms, she wanted to let women buy bras that fit online.[10][11][12][13]

In 2011, Edmark was awarded business method patent #8,078,498 for using back and side views as well as the front.[14]

Edmark has been featured on television shows like Good Morning America, Dateline NBC, 20/20, The Oprah Winfrey Show[3] and in business publications like Forbes Magazine, and The Wall Street Journal.[5]

• Edmark, Tomima (1991). Kissing : everything you ever wanted to know. New York: Simon & Schuster. ISBN 978-0671708832.
• Edmark, Tomima (1993). 365 ways to kiss your love : a daily guide to creative kissing. Fort Worth, Tx.: Summit Group. ISBN 978-1565300286.
• Edmark, Tomima (1994). The TopsyTail book : the guide to dozens of easy-to-do, quick and fabulous hairstyles. New York: Warner Books. ISBN 9780446670616.
• Edmark, Tomima (1995). Cigar chic : a woman's perspective. Arlington, TX: Summit Publishing Group. ISBN 978-1565301931.
• Edmark, Tomima (1995). 365 ways to date your love : a daily guide to creative romance. Fort Worth, Tex.: Summit Pub. Group. ISBN 9781565301740.
• Edmark, Tomima (1996). The kissing book : everything you need to know. Arlington, Tex.: Summit Pub. Group. ISBN 978-1565302280.
• Edmark, Tomima (1996). 365 romantic gifts for your love : a daily guide to creative giving. Arlington, Tex.: Summit Pub. Group. ISBN 9781565302112.
• Edmark, Tomima (1997). 365 Ways to Date Your Love. Tapestry Press. p. 120. ISBN 978-1930819245.
• Edmark, Tomima (1997). 365 Romantic Gifts for Your Love: A Daily Guide to Creative Giving. Tapestry Press. ISBN 9781930819238.
• Edmark, Tomima (1997). The Kissing Book: Everything You Need to Know. Tapestry Press. p. 128. ISBN 9781930819269.
• Edmark, Tomima (2001). It's a girl thing : more than 300 qualities, quirks, & quibbles that uniquely define women. Nashville, TN: TowleHouse Pub. ISBN 9780966877465.
• Edmark, Tomima (2001). It's a guy thing : more than 300 tics, traits, and tendencies that uniquely define men. Nashville, Tenn.: TowleHouse Pub. ISBN 9780966877458

• Official website
• Patents by Inventor Tomima L. Edmark