ToyZone

ToyZone was a British high-street chain of stores, predominantly selling toys and novelty items. It was best known for being one of the first online toy retailers, launching their online store in 1998. The company's online effort were backed by TV presenter Jonathan Ross, Tom Hunter and Matthew Freud.[1]

ToyZone
IndustryToy industry
Founded1995
Defunct2008
ProductsGadgets, toys
OwnerThe Entertainer

History

ToyZone was formed in January 1995 by Philip James Goodall and Philip Mark Iain Goodall.[2] The chain originally operated a small network of toy stores. In 1998, the chain began national recognition due to its online operations, and former director of Toys R Us, Jo Hall, became appointed as the company's head.[3] The chain was one of the earliest online toy stores, and was battling sales against Toys R Us and eToys.[4] The chain gained backing from Matthew Freud, Tom Hunter and TV presenter Jonathan Ross.[5] In 2001, the company failed to gain a head over Toys R Us, eToys and Amazon, and closed its online operations, instead partnering with Toymonkey.com.[6] Following its online collapse, the company operated a chain of stores selling liquated and clearance toys, these predominately operating in outlet shopping centres across the United Kingdom.[7]

In 2008, the chain's remaining physical units entered administration and closed.[8] In 2021, The Entertainer registered the ToyZone name.[9]

See also

References
  1. "BBC News | UK | The name behind the fame". news.bbc.co.uk. Retrieved 2 March 2021.
  2. ltd, company check. "TOYZONE LIMITED. Free business summary taken from official companies house information. Free alerts. Registered as 03010539". Company Check. Retrieved 2 March 2021.
  3. "eToys shake-up as UK boss leaves". www.campaignlive.co.uk. Retrieved 2 March 2021.
  4. "Toyzone.co.uk crashes after failing to win more cash". www.campaignlive.co.uk. Retrieved 2 March 2021.
  5. "Toyzone closes". the Guardian. 1 March 2001. Retrieved 2 March 2021.
  6. "Toyzone is Closed". 18 May 2001. Archived from the original on 18 May 2001. Retrieved 2 March 2021.
  7. "ToyZone Store Locator". 23 October 2004. Archived from the original on 23 October 2004. Retrieved 2 March 2021.
  8. ltd, company check. "TOYZONE LIMITED. Free business summary taken from official companies house information. Free alerts. Registered as 03010539". Company Check. Retrieved 2 March 2021.
  9. "Search for a trade mark - Intellectual Property Office". trademarks.ipo.gov.uk. Retrieved 19 August 2021.
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