Trade (nightclub)

Trade was a culturally important gay club night held at Turnmills in London founded in 1990 by Laurence Malice.[2][3][4][5]

Trade
LocationTurnmills, London
and other venues worldwide.
TypeNightclub
Genre(s)Hard House / Techno
Capacity1,200–1,600 approx at Turnmills
Opened1990[1]
Closed2008

History

Early years 1990–1995

Trade originated as an underground club night beneath Turnmills pub in Clerkenwell Road. Trade was the second nightclub Laurence had run at Turnmills; his first was Xanadu, which he co-hosted with the club promoter Robert Pereno. Laurence was a member of the electronic music duo Big Bang when he opened Trade. The history of Trade is inextricably linked with the evolution of Turnmills as a club venue. Xanadu opened in early-1990 and ran on Saturday evenings from 10.00 pm to 2.30 am.[6] Iain, Laurence’s band partner in Big Bang, sold tickets on the door. Xanadu ran successfully for around 5-6 months. It was only after Turnmills owner John Newman decided to promote Saturday evenings himself that Laurence was offered the alternative timeslot from 3.00 am onwards on Sunday mornings, after John had secured an all-night license from Islington Council. Turnmills was the first London venue to be offered such a license. Laurence accepted the challenge. Thus, Trade was born on October 29, 1990,[7] and, as such, became the capital's first legal after-hours club.[8]

Initially, the club room beneath Turnmills pub was sparse with little or no décor. The space was dark, and a little unsavoury. Pushed into one corner was a beat up old grand piano. In later interviews, Laurence recalled, ‘Trade had been running on an underground tip for the first few months’[9] Three or four months into the residency, and still finding it difficult to pull in customers, Laurence took decisive action. ‘I invited Tim Stabler to co-promote it with me and oversee the décor in the club.’ At the time, other clubs such as Heaven, G-A-Y and The Fridge closed at around 2 am to 3 am on Sunday mornings, an hour or so before Trade opened at 3 am. It took a while for clubbers to cotton on to the fact that they were able to go straight on to Trade to continue clubbing all night after the other clubs had closed.[10][11] Once they did, Trade exploded into the phenomena it became.

At the time many guys went cruising in the parks after leaving other clubs. The name 'Trade' and the opening hours was to encourage guys to go to the club as a safer alternative.[12]

Turnmills was the first club in the UK to be given a 24-hour "Music & Dance" licence.[13] This was gained after Laurence Malice had for a long period of time tried to convince Newman that there was a need for people to be able to party in a safe environment after 3 am.[14]

1995–2001

In the mid-late 1990s, Laurence decided to export the Trade brand internationally. Over the next few years, Trade held events throughout the UK and worldwide, in addition to releasing a number of CDs.

‘Then there were launches of Trade at Twilo in New York, Privilege in Ibiza, The Palace in Los Angeles and the launch of Kinky Trade at Amnesia in Ibiza.’

— Laurence Malice, 2015[15]

For New Years Eve, 1995, Trade were unable to hold their New Year's Eve party at Turnmills. This happened because New Year's Eve 1995 fell on a Sunday and the usual Turnmills Sunday night club - FF - held their NYE night at Turnmills. Trade held a successful New Years Day party at the Leisure Lounge in Holborn, London instead.

In 1998, Trade's popular DJ Tony De Vit died.

Due to the global success of Trade, UK Channel 4 television commissioned an hour-long documentary Trade the all-night bender which was broadcast on 9 August 1998 as part of the Queer Street series of programmes.[16] It featured in the BBC2 programme "Gaytime TV" and also had a regular weekly radio show on Atlantic252.

‘For the main part, my history is as a club promoter. The parties at Turnmills went on to be the catalyst to some extraordinary events which I’m very proud of including Love Parade in Leeds appearing to one and a half million people. There were two stages. One hosted by Trade and the other hosted by Radio 1. The Trade stage had to continue for several hours longer once the Radio 1 stage had closed under the direction of the police to help cope with the vast crowds. No other club, gay or straight, has managed to achieve this again.’

— Laurence Malice, 2015[17]

On May 27, 1999, Turnmills ended Trade's residency due to security problems at the previous week's event. Trade negotiated a 4-week run at LA2 in the London Astoria. During this time the management of Trade and Turnmills resolved the issues. Trade returned to Turnmills on July 3, 1999, for the post Mardi Gras (the renamed London Gay Pride) party. The following month on August 7, 1999, Trade had a dance tent at Summer Rites in Brockwell Park, the first time they had a tent at the festival.

Towards the end of the 1990s, as Turnmills fitted out more space in the venue, Trade expanded into a second room, which Laurence named the 'Trade lite lounge'. The room played a lighter funkier style of house music which quickly gained a big following.

In 2000, Trade hosted one of the two main stages (the other BBC Radio 1) for the first UK Love Parade festival held at Roundhay Park, Leeds the event was attended by 1,500,000 people.[18]

2002 onwards

Trade ended its weekly London Sunday slot at Turnmills on October 27, 2002, on Trade's 12th Birthday.

Trade Final at Turnmills

Towards the end of Trade’s existence, Laurence had already realised the club had become a victim of its own popularity. ‘With Trade it became difficult to live up to some peoples’ expectations, and certain members of the Trade family didn’t want things to change and wanted to influence how the party should be. It’s a massive compliment that people loved Trade so much, but it comes with pressure as it has to live up to expectations…’[19] On January 18, 2008, Trade released a press statement announcing that the final Trade event at Turnmills would be held on March 22/23, 2008.[20] This was due to the expected closure of Turnmills as a clubbing venue.[21] The news was subsequently confirmed on January 24, 2008, when Turnmills officially announced the venue's closure.[22] A further press release on January 30, 2008, announced that the final date was being brought forward by one week to Sunday, March 16, 2008. This was due to "so many 'sell out' events at Turnmills over Easter it would not be practical to run Trade After-Hours over this weekend".[23] Within a few weeks of the tickets going on sale, the event sold out.

One week before Trade the Final happened, Laurence was interviewed live on Gaydar Radio by Dj Gary H in a two-hour, two-part documentary in which he talks about his music career and Trade, and how it all started, the highs and lows, and everything else in between.[24][25]

Many of the original Trade DJs returned for the final event, including Steve Thomas, Ian M, Daz Saund, Malcolm Duffy, Pete Wardman and Fergie.[26] The club opened its doors at 05:00 and during the night Laurence made a speech in the main room, thanking the clubbers and his associates, and asking everyone 'to really go for it!'. The party continued until the final record, Schöneberg by Marmion, was played by Pete Wardman, finishing at 17:45.

Turnmills has since been demolished and in its place stands a six-storey office block.

25th Anniversary, History - The Final

On October 25, 2015, Trade held its 25th birthday anniversary celebration and final party at Egg LDN, billed as 'History - The Final'. Nicole Moudaber and Nina Kraviz were among the headliners that played during the evening. The event brought together former resident and guest DJ's who had played at Trade during its 25-year history.[27]

After Trade closed, Laurence commissioned Iain from Big Bang to write a script for a stage production tentatively titled: TRADE – the Musical. Iain has completed a script, although the project has yet to move forward.

Trade was to have celebrated its 30th birthday in 2020, but due to the COVID-19 restrictions the event was postponed.[28]

DJs

The original Trade resident DJs included, Martin Confusion,[29] Daz Saund,[30] Trevor Rockliffe,[31] Smokin Jo, and Malcolm Duffy,[30] These were followed most notably by the late Tony De Vit,[32] but also Tall Paul, Alan Thompson, Steve Thomas, Pete Wardman, Ian M, and Fergie[32]

Many other DJs have graced the decks at Trade throughout its tenure including Queen Maxine,[33] Gonzalo Rivas,[34] The Sharp Boys,[32] Frankie Knuckles, David Morales and Danny Tenaglia.[35]

Trade Décor/Artwork

To decorate the interior of the club, fluorescent banners and wall-hangings were used, illuminated by ultra violet lighting. When Laurence brought Tim Stabler on board, Tim produced some amazing interior décor for the club.[36] Laurence also commissioned the artists TradeMark (Mark Wardell), Martin ‘B-Art’ Brown, and Mark McKenzie to create many images and artworks used over the years for the interior of the club, advertising and promotions.

Turnmills - Trade's London home.

Laurence Malice (promoter)

Laurence Mullane, known professionally as Laurence Malice, was born in the East End of London. His parents originated from Ireland, and he grew up in a traditional Catholic household. He attended a comprehensive Catholic school where he excelled in art. His aspirations of furthering his art studies were dashed when he discovered he was colour blind. Laurence left school at 16 and entered the law profession working as an articled clerk in the Probate Office at a Bishopsgate law firm. After almost two years working in law, Laurence resigned and took a sabbatical, which led to him changing his career path. Laurence has since worked in the entertainment industry for most of his life. ‘I started acting at the age of about seventeen in Holland. From there, I went to Australia, where I got my Equity card. I worked on a few movies and did commercials, milk ads, and puerile stuff like that.’[37] It was in Australia that Laurence first began putting on parties, although being a club promoter was not the initial appeal. ‘I was more into putting on different styles of parties. My passion has always been doing something a bit different, a bit quirky.’ Laurence also made a small appearance in the popular Australian TV drama The Sullivans. Laurence remained in Australia for around eighteen months, living in Sydney, Perth, and Melbourne, and it was in Australia that Laurence formed his first band, Larry Malice & The Razor Sharps.

Upon Laurence’s return to London in the early 1980s, he began hosting parties at different city venues. He ran events at a Sauna in Swiss Cottage and called it The Kiss Club. ‘It was the first place in England to play hip-hop music, and I used to run it with the guys who later became Renegade Soundwave.’[38] Laurence admits making money from such ventures was always a long way off, though. ‘The parties were always secondary. I was going from job to job working in theatre and as a wholefood buyer, and I was in a band. At the time, people like Steve Strange were running nightclubs, and I didn’t really see myself as a Steve Strange type character, but I was really into music; I suppose because I was a songwriter.’ Laurence has been in three bands including, You, You, You, and Big Bang.

In 1984, Laurence was featured in the West End musical spectacular ‘Y’ at London’s Piccadilly Theatre, as a performing waiter in which he had a solo tap dancing and MC spot.[39] The production starred Arturo Brachetti, and Laurence appeared in it for several months. Sometime after this, Laurence started putting on fashion shows in America, which were termed ‘wearable art for durable people’. ‘At that time, fashion was very important, and I wanted to take the catwalk and introduce it into a club environment, so about twenty of us would go to New York once a month and wreak havoc.’ The group included Spider from The Pogues, and after the party, the gang would hang out in after-hours clubs like the Paradise Garage. ‘We used to attract top celebrities. I was hanging out with people like Iggy Pop, David Bowie, and Andy Warhol. They used to come to the fashion shows because they were so different. I was never in it for the money we just did it for the lig.’[40] Another fashion show Laurence produced, An Esoteric Extravaganza, was requested by Dianne Brill ‘Queen of New York’s nightlife’ for her trendy New York hotspot Danceteria that her boyfriend, Rudolph, owned.[41]

Laurence then hosted Pyramid at London’s Heaven, where he hired the up and coming DJ’s Mark Moore, later of S-Express, and Colin Faver. ‘It was the first place in England to play house music.’[42] Commercial recognition followed when his band, Big Bang, scored a couple of dance hits, which then indirectly led to his first club Xanadu at Turnmills. Turnmills was literally down the road from Big Bang’s agent, 10 X Better, whose office was in Clerkenwell Road. After a meeting one day at 10 X Better, Big Bang popped into Turnmills with their agent for lunch. That was how Laurence discovered Turnmills. That was in the winter of 1989/1990. Soon after, Laurence hosted his first club night Xanadu at Turnmills, which he ran with Robert Pereno. Xanadu attracted a strong following from day one.

‘ While the club night was perceived to cater for the LGBT community, as long as an individual had the right attitude they were welcome at Trade, regardless of their sexuality or social background. We had bankers dancing next to pop stars, muscle boys next to stage actors and this great freedom gave everyone the chance to express themselves through art, music, and fashion.’

— Laurence Malice, 2015[43]

Celebrity patrons

Trade attracted many celebrities over the years including Madonna, Bjork, Kate Moss, Marc Almond, Rupert Everett, Alexander McQueen, and John Galliano.[44] The club's policy afforded them no special privileges nor could they bring along entourages. Those expecting this, such as Cher, and Axl Rose, were refused entry.[45][46]

Trade (after Turnmills)

Since 2008, Laurence and the promotion team behind the Trade brand have run one-off specials around the UK and the world. After Trade closed, Laurence opened Egg nightclub in Kings Cross, London. In May 2003, EGG won the prestigious BEDA Award for Best Club in London.[47][48] In 2018, EGG LDN announced a world tour.[49]

Further reading

References
  1. Hicklon, Aaron. "Trade 23rd birthday". 23 October 2013. Out Magazine Online. Retrieved 27 October 2013.
  2. Reynolds, Simon (2013). Generation Ecstasy: Into the World of Techno and Rave Culture. Routledge. p. 9. ISBN 9781136783166.
  3. "CLASSIC '90s: The Prodigy - 'The Fat Of The Land'". The Student Playlist. 29 June 2017. Retrieved 17 May 2023.
  4. "Top 5 Lost London Night Clubs of the 90's". 1 March 2013. The Kentish Towner Newspaper. Retrieved 7 March 2015.
  5. "TRADE: AN ORAL HISTORY part of The Trade: Often Copied, Never Equalled Exhibition, Islington Museum, London". theransomnote.com. The Ransom Noteonline music, arts and culture magazine, January 16th 2016. Retrieved 20 October 2016.
  6. Bein, Kat (3 May 2018). "Maribou State Get Nostalgic for London's Defunct 'Turnmills' Club: Listen". Billboard. Retrieved 17 May 2023.
  7. Trade – Often Copied, Never Equalled (article): https://www.islington.gov.uk/~/media/sharepoint-lists/public-records/leisureandculture/information/factsheets/20192020/20190624tradenightclubclerkenwell.pdf Trade]
  8. Hutchinson, Kate (13 October 2015). "Last dance: how London's after-hours clubbing scene finally faded out". The Guardian. ISSN 0261-3077. Retrieved 17 May 2023.
  9. "the visual legacy of 90s gay club trade". i-d.vice.com. Retrieved 17 May 2023.
  10. "Trade History". Original Trade website. 1996. Archived from the original on 23 November 2008. Retrieved 27 April 2013.{{cite web}}: CS1 maint: unfit URL (link)
  11. "IgoUgo Heaven review". IgoUgo. 1 September 2001. Retrieved 23 January 2008.
  12. "An Interview with Laurence Malice". Circuit Chat. Retrieved 26 January 2008.
  13. Barnes, Marcus. "Laurence Malice on after-hours partying". 21 October 2011. London Independent Newspaper. Archived from the original on 25 October 2011. Retrieved 27 October 2013.
  14. Barnes, Marcus. "Laurence Malice in conversation". October 24th 2011. Independent Newspaper. Archived from the original on 25 October 2011. Retrieved 27 October 2013.
  15. House of Coco (fashion, music & lifestyle magazine), (retrieved 12/09/2020). Laurence Malice HOUSE OF COCO - Behind the Brand (article)
  16. "Queer Street". British Film Institute. 1 August 1998. Archived from the original on 20 October 2008. Retrieved 22 January 2008.
  17. House of Coco (fashion, music & lifestyle magazine), (retrieved 12/09/2020). HOUSE OF COCO Behind the Brand - ‘Music, Fashion and lifestyle magazine House of Coco recently sat down with Egg London owner Laurence Malice to discuss his vast experience in the music industry, how he's kept Egg at the top of the game and what lies ahead.’
  18. Lowe, Adam (8 October 2014). "Laurence Malice: 12 Trade stories". 8 October 2014. Vada Magazine UK. Retrieved 9 March 2015.
  19. "Trade: An Oral History". Ransom Note. 19 August 2021. Retrieved 17 May 2023.
  20. "press release on Trade Myspace page". Trade. 18 January 2008. Retrieved 19 January 2008.
  21. "Turnmills to become an office block". Evening Standard. 28 December 2007. Archived from the original on 31 December 2007. Retrieved 19 January 2008.
  22. "London Club Turnmills To Close Down". Gigwise. 24 January 2008. Retrieved 25 January 2008.
  23. "press release on Trade Myspace page". Trade. 30 January 2008. Retrieved 30 January 2008.
  24. Laurence Malice interviewed by Dj Gary H live on Gaydar Radio. Part 1:Laurence Malice interview 2008 part 1
  25. Laurence Malice interviewed by Dj Gary H live on Gaydar Radio. Part 2:Laurence Malice interview 2008 part 2
  26. "DJ Fergie's Last Ever Trade Set". 99TH FLOOR ELEVATORS. 1 October 2012. Retrieved 20 August 2019.
  27. "TRADE CELEBRATES 25 YEARS WITH PARTY AND EXHIBITION". DJMag.com. 14 September 2015. Retrieved 17 May 2023.
  28. QX (18 February 2020). "Legendary gay club Trade is back to celebrate its 30th birthday". QX Magazine. Retrieved 17 May 2023.
  29. "Smokin Jo Talks". 2014. The Ransom Note. Retrieved 27 February 2015.
  30. Burston, Paul. "Trade Twenty First Birthday Party". 20 October 2011. Time Out Magazine London. Retrieved 4 September 2014.
  31. "Daz Saund, Trevor Rockcliffe, Dave Randall Special Guest Hifi Sean PRESS RELEASE". 27 November 2009. Resident Advisor OnLine Music Magazine. Retrieved 27 February 2015.
  32. Who, Stewart (30 July 2015). "SPECIAL FEATURE: THE GAY DNA OF HOUSE MUSIC". djmag.com. DJ Magazine, London, 30 July 2015. Retrieved 21 October 2016.
  33. "Trade Often Copied Never Equalled Exhibition" (PDF). islington.gov.uk. Islington Council England October 2015. Retrieved 17 December 2017.
  34. "Gonzalo Rivas News". 2014. Boyz Magazine. Retrieved 4 September 2014.
  35. Hudson, David (13 October 2015). "Trade prepares for final party: '25 years is a good time to call it a day'". Gay Star News. Gay Star New 13 October 2015. Retrieved 17 December 2017.
  36. Trade – An Oral History – Laurence Malice: Trade
  37. Kavanagh, Mark. "Malice In Wonderland". Hotpress. Retrieved 17 May 2023.
  38. Kavanagh, Mark. "Malice In Wonderland". Hotpress. Retrieved 17 May 2023.
  39. ’Y’ musical spectacular at the Piccadilly Theatre: Over The Footlights, Musical Theatre 1983, page 25, (retrieved 19/09/2020): http://www.overthefootlights.co.uk/1983musicals.pdf
  40. Kavanagh, Mark. "Malice In Wonderland". Hotpress. Retrieved 17 May 2023.
  41. "Trade: An Oral History". Ransom Note. 19 August 2021. Retrieved 17 May 2023.
  42. Malice In Wonderland (article) (retrieved 13/09/2020): https://www.hotpress.com/music/malice-in-wonderland-416539
  43. i-D magazine, 16 October 2015 – The Visual Legacy of 90s Gay Club Trade (article) (retrieved 18 September 2020): https://i-d.vice.com/en_uk/article/8xgzgb/the-visual-legacy-of-90s-gay-club-trade
  44. Kavanagh, Mark. "Malice In Wonderland". Hotpress. Retrieved 17 May 2023.
  45. Hutchinson, Kate (13 October 2015). "Last dance: how London's after-hours clubbing scene finally faded out". The Guardian. Retrieved 17 December 2017.
  46. Brummfit, Stuart (16 October 2015). "the visual legacy of 90s gay club trade". I-d. Retrieved 17 December 2017.
  47. Davies, Becky. "Hungry: Laurence Malice". 18 October 2013. hungertv.com. Retrieved 10 March 2015.
  48. "Egg Night Club". 2016. Tittlate.com. Retrieved 10 March 2015.
  49. Kocay, Lisa. "England's 'Best Large Club' Celebrates 15 Years With a World Tour". Forbes. Retrieved 17 May 2023.
  50. Something Curated (retrieved 19/09/2020):A History of London’s Nightlife Characters
  51. Time Out, 19/10/2015, (retrieved 19/09/2020):Trade

Sources

51.5221°N 0.1058°W / 51.5221; -0.1058

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