Trademark look

Trademark look[1][2] or signature look[3] is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama[4] or the Merkel-Raute hand gesture of German Chancellor Angela Merkel.[5][6] It can also refer to the clothes of a certain subculture.[7]

Some trademark signatures may have started as in-jokes, but have then come to have been recognized by a wider audience.

Popular personalities like Steve Jobs and Mark Zuckerberg are known for their signature look. The reason shared is to save the sheer amount of time spent on deciding what to wear daily.[8] As fashion trends gets influenced by renowned people like them, more and more people have started to find their personal signature style. Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognize them.[9]

The term "trademark look" (or anything similar) is not used in trademark law and a trademark look is not necessarily trademark-protected in itself.

See also

References
  1. "10 Celebrities Without Their Trademark Looks". Answers.com. Retrieved 15 January 2014.
  2. "Trademark Looks, Moves in the NFL". CNN Sports Illustrated. Retrieved 15 January 2014.
  3. "Signature looks: 12 of the best". The Telegraph. Retrieved 15 January 2014.
  4. "Barack Obama's Trademark Suit Has Everyone Talking". about.com. Retrieved 15 January 2014.
  5. Thurau, Jens (5 September 2013). "Wahlkampf mit der "Merkel-Raute"". Deutsche Welle (in German). Retrieved 8 September 2013.
  6. Connolly, Kate (3 September 2013). "'Merkel diamond' takes centre stage in German election campaign". The Guardian. Retrieved 8 September 2013.
  7. "Teddy Girls". History is made at night. 31 December 2008. Retrieved 25 August 2013.
  8. Workopolis (11 November 2014). "The reason Mark Zuckerberg wears the same shirt every day". Workopolis Blog. Retrieved 28 September 2022.
  9. "Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable". E Online. 9 May 2013. Retrieved 15 January 2014.
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