Traum (marque)

Traum (Chinese: 君马; Chinese: 君馬; pinyin: Junma) was a car brand of the motor vehicle manufacturer Zotye International Yongkang.

Traum
FoundedJuly 2017 (2017-07)
Headquarters,
China
OwnerJiangnan Automobile
ParentZotye Auto
Websitewww.zjunma.com

History

On June 27, 2017, Zotye International announced plans to launch a new brand under the Dream name (Traum is the German word for "dream"). After WM Motors (for Weltmeister, world champion in German), this was the second Chinese brand to use a name of German origin. By 2019, Traum wanted to launch eight SUVs.[1] With the Traum S70 the first vehicle of the brand was sold in China from January 2018. The dream vehicles were built at Jiangnan Auto.[2]

Sales of both models ended in October 2019.[3] 21,795 sales in China are reported for 2018 and 36,375 for the following year.[3]

Products

15,708 cars of the S70 were registered in China in the first year and 8,045 cars in the second year,[4] in total 23,753. For the Seek 5, 6,087 vehicles have been reported for the period from August to December 2018 and 28,330 for the period from January to October 2019,[5] total 34,417. The total of 58,170 represents the brand's total sales, suggesting that neither Meet 3 nor Meet 5 went on sale.

References

  1. Tycho de Feijter: Zotye Dreams In German With New 'Traum' Brand For The Young carnewschina.com, 29 June 2017
  2. Tycho de Feijter: The Zotye Traum S70 SUV Is Ready For The Chinese Car Market carnewschina.com, 26 December 2017
  3. carsalesbase zur Marke Traum (retrieved 23 May 2020)
  4. carsalesbase zum Traum S70 (retrieved 23 May 2020)
  5. carsalesbase zum Traum Seek 5 (retrieved 23 May 2020)
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