Trendyol

Trendyol is an e-commerce platform based in Turkey, with its headquarters located in Istanbul. Trendyol operates in Trendyol group structure.[2] Founded in 2010[3] by Demet Mutlu and in 2018 The Chinese company Alibaba Group was the largest shareholder of the company with 86.5%.[4] Trendyol is a private company, specialising in the fashion and retail sector.

Trendyol
IndustryE-commerce
Founded2010
FounderDemet Mutlu
Headquarters
Istanbul
,
Turkey
OwnerAlibaba Group %86,5

Demet Mutlu % 6,96
Evren Üçok %5,55
Begüm Tekin %0,78

Zeki Güçlü Kaya %0,21 [1]
Websitetrendyol.com

In August 2021, Trendyol entered into agreements to raise $1.5 billion from a number of high-profile investors, valuing the company at $16.5 billion. With this new funding, Trendyol becomes Turkey’s first decacorn (the term given for start-up companies which have a valuation of over $10 billion). The round was co-led by General Atlantic, SoftBank Vision Fund 2, as well as Princeville Capital and sovereign wealth funds, ADQ (UAE) and Qatar Investment Authority.[5]

On 12 July 2023, Trendyol took over sponsorship of the Süper Lig and the TFF First League from Spor Toto by paying ₺700.000.000.[6]

Sale to Alibaba Group

The China company Alibaba Group became a partner of Trendyol in 2018 for $ 728 million.[7] Alibaba Group invested another $350 million in Trendyol's capital increases in 2018 and 2020, increasing its partnership share to 86.5%.[4]

Products

There are 12 different main headings for products in Trendyol. These are Women's Fashion, Men's Fashion, Shoes and Bags, Accessories and Watches, Children's Products, Supermarket, Cosmetics, Electronics, Home, Books and Hobby and Life, Sports and Outdoor, and Electronics. Customers can type in search bar for wished products, also can find it in these categories.

Users are allowed to view the reviews about products. They can observe the images that are sent by buyers or read the comments of other customers. Trendyol users are allowed to ask the seller questions about the product as well as can view description of a specific product. All answered questions are publicly open for users on Question And Answers section in specific products' page.

After product is purchased, users can learn the situation of their cargo shipment from "My Orders" section, users are allowed to track their shipment process from there. Customers are allowed to postpone the arrival time or change the arrival address after ordering the product. Customers are allowed to return the products. There are 11 options that customers can choose when returning.

  1. I gave up to buy this product
  2. The size was too big for me
  3. The size was too small for me
  4. I don't like the model of product
  5. I Didn't Like the Quality of product
  6. Defective/Broken Item was sent to me
  7. Wrong item was sent to me
  8. The product doesn't match with the visual and content information
  9. I ordered the wrong product
  10. I find better price from another shop
  11. Other… [8]

Group companies

Trendyol Tech

The platform was approved as a research and development centre in 2019 by the Ministry of Industry and Technology.[9] Trendyol Tech specialises in the following: native language processing; real-time data analysis; machine learning; deep learning; image processing; data visualisation; text simulation and big data.[10]

Dolap

Dolap was founded in 2016 as a second-hand product trading platform and acquired by Trendyol in 2018.[11] 1.4 million individual sellers are currently active on Dolap.

Trendyol Express

Founded as a delivery network in 2018.[12]

Trendyol Go

Trendyol Go is Trendyol's food and grocery delivery service.[13]

Investors

Founded with an initial capital of 300 thousand USD, Trendyol received investment from Tiger Global and Kleiner Perkins in 2010-2011 and EBRD in 2014.[14] Alibaba Group became a shareholder of Trendyol in 2018. Following the investment made by Alibaba, Tiger Global, Kleiner Perkins Caufield Byers, and EBRD were withdrawn. Alibaba became a shareholder of the company by acquiring the shares of 3 international shareholders in Trendyol.[15] In August 2021, Trendyol had entered into agreements to raise $1.5 billion from a number of high-profile investors, valuing the company at $16.5 billion. The round was co-led by General Atlantic, SoftBank Vision Fund 2, as well as Princeville Capital and sovereign wealth funds, ADQ (UAE) and the Qatar Investment Authority, the company said in a statement. Thus, while Trendyol’s valuation increased to 16.5 billion dollars, the company was upgraded to the ‘decacorn’ category, which is used for companies with a valuation exceeding 10 billion dollars.[16]

References
  1. "Arşivlenmiş kopya". Archived from the original on 12 June 2023. Retrieved 12 June 2023.
  2. "Trendyol'un Mega Eylül kampanyası başlıyor". sonhaberler.com. July 9, 2020.
  3. "Trendyol'un kurucusu, 'Genç Küresel Lider' seçildi". Milliyet.
  4. "Alibaba Trendyol'a 350 milyon dolar yatırım yaptı". BloombergHT (in Turkish). 2021-04-21. Retrieved 2023-07-28.
  5. "SoftBank investment in Trendyol creates Turkey's first decacorn".
  6. "Süper Lig ve 1. Lig'in İsim Sponsoru Trendyol Oldu". tff.org (in Turkish). Turkish Football Federation. 12 July 2023. Retrieved 13 July 2023.
  7. "Alibaba'ya Satılan Trendyol, 728 Milyon Dolarlık Satış Fiyatıyla Rekor Kırdı". Haberler (in Turkish). 2018-08-03. Retrieved 2023-07-28.
  8. https://www.trendyol.com/
  9. "Trendyol'dan Ar-Ge'ye 45 milyon TL'lik yatırım".
  10. "Hande İzmirlioğlu: 1 milyar doları yakalarız". 30 November 2019.
  11. "Hande İzmirlioğlu: 1 milyar doları yakalarız". 30 November 2019.
  12. "Kotayı böyle aştılar".
  13. "Who We Are". www.trendyol.com. Retrieved 2023-07-28.
  14. https://www.vbprofiles.com/companies/trendyol-59282520105eb52b85fb8e7d  
  15. https://webrazzi.com/2018/06/29/alibabanin-trendyol-yatirimi-ile-hangi-yatirimcilar-cikis-yapti/      
  16. "Trendyol received new investment, its valuation was 16.5 billion dollars - Market Agenda". 9 August 2021.
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