Triple top line

Triple top line (abbreviated as TTL or 3TL) is first mentioned by McDonough and Braungart (2002).[1] The triple bottom line, an accounting framework coined by John Elkington in 1994,[2] focuses on aligning sustainability and the intentions of a business when it comes to profit, whereas triple top line is a focus to align sustainability and business profitability from the inception of a product.[3] The TTL approach is an integral part of the process from the beginning of a product's development through its future development and marketing strategic planning.

References
  1. McDonough, William; Braungart, Michael (2002). "Design for the Triple Top Line: New Tools for Sustainable Commerce". Corporate Environmental Strategy. 9 (3): 251.
  2. "Triple Bottom Line". The Economist. November 17, 2009. Retrieved 14 August 2014.
  3. "Design for the Triple Top Line (2002) | William McDonough". William McDonough. Retrieved 2017-10-23.


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