Tru Vu Entertainment

Tru Vu Entertainment was an entertainment company that streamed live programs via their website. All of the programming on the site was audience interactive. Each show was hosted by a person called a Cyber Jockey (CJ). Viewers would watch the CJs and communicate instantaneously with them via typed comments flashed on a monitor in a studio.[1]

History

IM2K

Tru Vu Entertainment initially began business in Nashville, Tennessee during October 1998 as IM2K (Internet Music 2000). The IM2K website was used as a beta test, and ran live for three weeks tallying more than 300,000 visits [2] amongst viewers before the website was taken down and the studio was deconstructed.

RAVE2000

The company relocated to Hudson, Florida and returned in October 2000 as RAVE2000 (Radio Audio Visual Entertainment). Starting with more than 200 CJs [3] RAVE2000 debuted, as a live music channel that played all genres. After one year, around the same time as the end of the Dot-com bubble, the website was once again put to an end.

Tru Vu Entertainment

In July 2010 the company relocated to McKeesport, Pennsylvania. Having been named Tru Vu Entertainment, the company opened its doors at the former Immel's department store.[4]

References
  1. James Thorner, "St. Petersburg Times", 10-9-2000, "(http://www.sptimes.com/News/100900/news_pf/Hernando/Entrepreneur_hopes_hi.shtml)", 12-16-2010
  2. James Thorner, "St. Petersburg Times", 10-9-2000, "(http://www.sptimes.com/News/100900/news_pf/Hernando/Entrepreneur_hopes_hi.shtml)", 12-16-2010
  3. James Thorner, "St. Petersburg Times", 10-9-2000, "(http://www.sptimes.com/News/100900/news_pf/Hernando/Entrepreneur_hopes_hi.shtml)", 12-17-2010
  4. Jennifer R. Vertullo, "McKeesport Daily News", 7-23-2010, "(http://www.pittsburghlive.com/x/dailynewsmckeesport/s_691691.html)", 12-16-2010
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