Disney Tsum Tsum

Disney Tsum Tsum
Standard Disney Tsum Tsum icon. Characters around the Mickey Mouse Tsum (clockwise from upper-left): Perry, Pooh, Donald Duck, and Piglet.
Developer(s)	Line
Publisher(s)	Line
Platform(s)	iOS, iPadOS, Android
Release	JP: January 29, 2014[11] WW: July 1, 2014[2]
Genre(s)	Puzzle

Disney Tsum Tsum (promoted as LINE: Disney Tsum Tsum) is a free-to-play mobile puzzle game for iOS and Android developed and published by Line Corporation. The game focuses on Disney, Pixar, and Star Wars characters rendered as Tsum Tsum toys. The game is divided between two different versions which differ in content; the original Japanese version, and a separate global version. Both versions are regularly updated separately from one another. The game requires a constant Internet connection to play.

As of April 2017, the game had surpassed 70 million downloads and grossed over $1 billion in gross revenue, bringing total franchise revenue to $2 billion when including merchandise sales (which generated around $1 billion).[12] As of February 4, 2019, the game reached $1.5 billion in lifetime revenue, of which 96% came from Japan,[13] bringing total franchise revenue to around $2.5 billion including merchandise sales.

In February 2022, the game shut down all operations in Russia due to their invasion of Ukraine.

The game's story is that Disney Tsum Tsum toys have fallen from the shelves of the Disney Store overnight and need to be put back on the shelves before the store opens. Players must drag their finger on their phone's touchscreen to connect at least three Tsums in order to clear them from the playfield, clearing as many Tsums as possible before time runs out. As Tsums are cleared, players score points, and more of the toys fall in from above. Players score more points (as well as coins to buy new Tsums and raise their score level caps) when clearing four or more tsums at a time. Clearing at least seven Tsums (six when a specific boost is activated before a game) will also spawn a magical bubble (known as a bomb in the Japanese version) that immediately clears surrounding Tsums when tapped to pop them. As Tsums are cleared, they fill up a "Fever Meter" that, when full, triggers a ten-second "Fever Mode", which adds five seconds of playtime to the timer, clears away Tsums faster, and temporarily prevent combos from breaking. In addition, clearing "MyTsums" (a Tsum that players select before each game) fills a meter that allows players to use their MyTsum's special ability.

There are two types of Tsums: Happiness Box Tsums and Premium Box Tsums. Happiness Boxes, which cost 10,000 coins each, contain one of fourteen Tsums from the Mickey & Friends, Chip 'n' Dale, or Winnie the Pooh franchises. Premium Boxes contain one of an ever-increasing number of Tsums, most of which are earned by spending 30,000 coins each, although some of these Tsums can only be earned via specific methods or events, not through a Premium Box purchase. Premium Box Tsums have stronger skills than the Happiness Box Tsums and usually have a skill level cap of six (Happiness Box Tsums have a skill level cap of just three). Also, for certain periods of time, there may be a second option for purchasing Premium Box Tsums in either Pick-Up Capsules (called Pick-Up Gachas in the Japanese version) or Select Boxes. Pick-Up Capsules contain fifteen or twenty specific Tsums for players to earn, with players being awarded a Skill Ticket—an item that allows players to increase the skill levels of any Tsum that they already have in their collection for free—if they empty the dispenser before its availability period ends. Select Boxes contain upwards of ten or twelve Tsums, providing an increased chance of winning Tsums available in such boxes compared to buying them in the regular Premium Boxes.

Players also have in-game bingo cards that award prizes when certain optional missions are completed. Completing a row, column or diagonal line of optional missions for bingo will award players various minor prizes, while completing an entire card will earn players tickets for free Tsums (without having to spend coins), special Tsums (including those that cannot be earned through regular means, such as Oswald the Lucky Rabbit or the Alien from Toy Story), or Skill Tickets, depending on the card. Various time-limited events also award similar prizes through completing separate sets of missions.

Playing a round of Disney Tsum Tsum costs one "heart" (life). Hearts can be earned by waiting fifteen minutes to refill (up to five hearts in total; anymore than four stockpiled hearts will disable refilling until players have less than five hearts again), completing bingos or event missions, spending "Rubies" (the game's premium currency that can be purchased through microtransactions or earned through either leveling up or completing bingos), or by sending hearts to Line and Facebook friends who are logged into the game. Players can send one free heart to each friend per hour. Sending hearts do not cost any players their own hearts. Claiming a heart within an hour of being sent will also award players 200 coins.

Marvel Tsum Tsum was a free-to-play mobile puzzle game for iOS and Android developed by XFLAG and published by Mixi. The game focuses on Marvel characters rendered as Tsum Tsum toys. Despite having similar gameplay, the game is unrelated to Line Corporation's Disney Tsum Tsum. The game was released worldwide on August 31, 2016 and was shut down on October 31, 2017.[14]