Tweak India

Tweak India is an Indian digital media company focused on women.[1] It was founded by author and entrepreneur Twinkle Khanna, who is also the CEO and brand ambassador.[2][3][4][5]

Tweak India
Industry
  • Entertainment
  • Lifestyle
Founded2019
FounderTwinkle Khanna
Area served
Worldwide
Key people
Products
  • Digital media
Websitetweakindia.com

History

Tweak India was launched on 30 September 2019[6][7] with the goal of giving modern Indian women a credible, one-stop platform which talks to them about every aspect of their lives.[8] Tweak is known for its irreverent, tongue-in-cheek approach to wellness, career and lifestyle content, with a strong emphasis on books.[9] Tweak India's founding Editor is Rochelle Pinto.[10][11]

In 2020, Tweak India launched a book imprint, Tweak Books, in association with Juggernaut. It has since published two children's books, When I Grow Up, I Want To Be Volume 1 and 2, and a cookbook called What's In Your Dabba, which features easy-to-make recipes from celebrities and popular names.[12][13][14][15][16]

In 2021, Tweak India launched their YouTube show, The Icons with Twinkle Khanna,[17] featuring India's most respected celebrities from writer and philanthropist Sudha Murthy[18] and Nobel Peace Prize winner Malala Yousufzai[19] to veteran actors Waheeda Rehman,[20][21] Kajol[22][23] and Vidya Balan. In its second season, The Icons has expanded its scope to include names from a wide variety of fields, including Alphabet CEO Sundar Pichai, serial entrepreneur Masaba Gupta,[24][25] journalist Faye D'Souza and more.[26][27]

In December 2022, the Good Glamm Group, co-founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, acquired a 51 percent stake in Tweak India.[28] The company now functions under the banner of the Good Media Co, which also owns ScoopWhoop, PopXO, Miss Malini and Baby Chakra.[29][30][31]

In June 2023, Tweak India announced the launch of the Tweak Book Club, in association with Crossword Bookstores, India's largest book retailer.[32]

References
  1. "Back Twinkle Khanna launches Tweak, a bilingual digital media platform for women". livemint.com. 30 September 2019.
  2. "It's always a good time to have a sense of humour: Twinkle Khanna on Tweak India". forbesindia.com. 28 September 2019.
  3. "Twinkle Khanna's upcoming online venture will be the Refinery29 of India". thehindu.com. 27 September 2019.
  4. "Twinkle Khanna gets real about being a working mother and running a digital media empire". elle.in.
  5. "Twinkle Khanna's Online Platform Tweak India Completes A Year Of Success". Business World. 3 October 2020.
  6. "Good Glamm Group acquires Twinkle Khanna's Tweak India". Business Today.
  7. "Twinkle Khanna's upcoming online venture will be the Refinery29 of India". thehindu.com. 27 September 2019.
  8. "TWINKLE KHANNA LAUNCHES TWEAK INDIA, A BILINGUAL DIGITAL MEDIA PLATFORM FOR WOMEN". vogue.in. 1 October 2019.
  9. "Twinkle Khanna launches Tweak, a bilingual digital media platform for women". livemint.com. 30 September 2019.
  10. "In quest of more". businessgoa.in. 30 October 2021.
  11. "United Colors Of Benetton celebrates Women's Day with the launch of #UnitedByStories". businessworld.in. 6 March 2020.
  12. "What's in Your Dabba? Twinkle Khanna, Katrina Kaif Share Recipes". thequint.com. 1 October 2020.
  13. "Tweak Books narrates stories of 20 real-life Indian 'superheroes' in its 'When I Grow Up, I Want To Be' series for children". The Hindu. 6 October 2021.
  14. "Femina Power List: Twinkle Khanna On Writing And Her New Platform, Tweak". femina.in. 25 November 2020.
  15. "'When I Grow Up I Want To Be'". telegraphindia.com. 14 October 2021.
  16. "Twinkle Khanna's online platform Tweak India completes a year of success". Business Standard. 3 October 2020.
  17. "Akshay Kumar shares childhood tidbit about parents asking him to dance in front of guests, leaves wife Twinkle Khanna in splits". The Times of India. 11 May 2023.
  18. "Sudha Murthy Chats With Twinkle Khanna: Being A Good Human Being With Empathy Essential, Whether Or Not One Is An Achiever". womensweb.in. 11 October 2021.
  19. "Becoming well-known at a young age was challenging: Malala Yousafzai". Indian Express. 30 September 2020.
  20. "When Waheeda Rehman wanted to do scuba diving at 81 and Twinkle Khanna was excited to join her". Times Now. 11 March 2023.
  21. "THROWBACK: When Waheeda Rehman revealed Twinkle Khanna the one thing she had not done from her bucket list". pinkvilla.com. 12 March 2023.
  22. [2 December 2021 "The One Thing Kajol And Twinkle Khanna Have In Common - Any Guesses?"]. NDTV. {{cite news}}: Check |url= value (help)
  23. "'I am one of those who do not have a social or nightlife': Kajol on ageing, fashion and feminism". Indian Express. 2 December 2021.
  24. "Masaba Gupta says Neena Gupta refused to let her live-in with ex-husband before marriage, called herself a bad mom later". Hindustan Times. 1 September 2023.
  25. "Masaba Gupta Reacts To Inheriting 'Hundreds Of Crores' From Her Father Vivan Richards". ABP Live. 3 September 2023.
  26. "Malala's story made me teary-eyed: Twinkle Khanna". indiatvnews.com. 12 October 2020.
  27. "Twinkle Khanna's Online Platform Tweak India Completes a Year of Success". The Times of India. 3 October 2020.
  28. "Good Glamm acquires 51% stake in Tweak India". Economic Times. 6 December 2022.
  29. "Good Glamm Group acquires Twinkle Khanna's Tweak India". Business Today.
  30. "Good Glamm Group acquires 51 per cent stake in Twinkle Khanna's Tweak India". The Hindu. 5 December 2022.
  31. "The Good Glamm group acquires 51% stake in digital media company Tweak India". CNBC TV18. 6 December 2022.
  32. "Tweak X Crossword Book Club". crossword.in.
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