Unclick

As the Internet becomes an increasingly popular medium for marketers, vendors and marketers often presume that a user will prefer certain choices,[6][9] such as receiving emails in the future, having specific computer settings, or preferring that specific programs will be operational when a computer is turned on. As a result, it is sometimes necessary for a user to unclick these choices[10] to avoid exposure to unwanted advertising,[11] or to avoid a situation in which a different website is chosen for one's home page.[7] In Internet marketing, unclicking is often required for a user to avoid being billed automatically for unnecessary services, sometimes part of a deceptive business practice termed negative option billing. A user's Facebook privacy settings have often been chosen in advance by Facebook Inc., which presumes that a user would like particular settings, and to un-choose these options, a user may need to unclick or opt-out of the Facebook-determined choices by finding the right menus.[12] According to behavioral economics, computer and Internet users have a general tendency to go along with a default setting.

The term unclick has also been used in other contexts, such as when there is a latching or locking mechanism, such as a lock on a briefcase,[13] or seat belts in a car[8][14] or airplane,[15] or door lock,[16] or other mechanisms which typically make a "clicking" sound. In these contexts, unclicking means to open the latch or seat belt. It has also been used in the context of guns, in which a safety catch is "unclicked",[17] or flooring materials in which pieces are interlocked,[18] The term has been used to describe the act of answering a cell phone by pressing on a button when it is ringing.[19]