Fat Brain Toys

Fat Brain Toys is a United States manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002.[1][2] It is headquartered in Elkhorn, Nebraska with a distribution center located in nearby Omaha, Nebraska. The company operates two retail storefronts, one in Omaha, Nebraska[3] and another in Overland Park, Kansas.[4] The company specializes in building toys, brainteasers, and multi-player games.[5] They collect various statistics on their consumers and toys, such as the ages of recipients and a 'Toy Value Index' which they display at the lower end of the respective product's page.[6][7] As of 2014, the company had 46 full-time employees. The staff expands to approximately 300 people during the holiday season.[8][9]

Fat Brain Toys
TypePrivate
IndustryToys
Founded2002 (2002)
FounderMark and Karen Carson
HeadquartersElkhorn, Nebraska, United States
Websitewww.fatbraintoys.com

Dimpl Series

Fat Brain Toy's Dimpl series, which has largely been benefitted from TikTok's popping fidget craze[10] includes many educational fidget toys targeted towards infants, however these toys have spread into other ages as well, especially their miniature 'Simpl Dimpl'. The series all share a common element, being at least 1 (one) bulge-like 'bubble' which can be pressed down to 'pop' it, making a pop sound. The series includes the 5 bubble 'Dimpl', aforementioned 2 bubble 'Simpl Dimpl' and 10 bubble 'Dimpl Digits'.

Awards
  • 2014 American Specialty Toy Retailers Association - Best Toys for Kids Award[11]
  • 2013 Spielwarenmesse ToyAward[12]
  • 2012 Internet Retailer Magazine Hot 100[13]
  • 2011 American Express/Facebook - Big Break for Small Business[14]

References
  1. Nebraska Couple Sells, Develops Products Meant to Inspire Creativity at JournalStar.com
  2. Nohr, Emily (June 13, 2013). "Creativity always welcome, MarkeTECH Conference attendees told". Omaha World Herald. Retrieved 16 September 2014.
  3. Google Highlights Fat Brain Toys at Omaha.com
  4. More Retail Tenants for Prairiefire at KansasCity.com
  5. Great Class Divide as Seen in the Toy Aisle at NYTimes.com
  6. "Toy Value Index by Fat Brain Toys".
  7. "Toy IQ Rating by Fat Brain Toys".
  8. 2014 Economic Impact Report at Google.com
  9. KETV staff (December 10, 2012). "Fat Brain Toys on overdrive to keep up with holiday demand". ketv.com. KETV (ABC Affiliate, Omaha). Retrieved 16 September 2014.
  10. Kids Obsesses with Fidget Toy Craze, TikTok is Loving It at msn.com
  11. "2014 American Specialty Toy Retailers Association at ASTRAToy.org" (PDF). Archived from the original (PDF) on 2014-07-12. Retrieved 2014-08-08.
  12. 2013 Spielwarenmesse ToyAward at Omaha.com
  13. 2012 Internet Retailer Magazine Hot 100 at About.com
  14. 2011 American Express/Facebook - Big Break for Small Business at SiliconPrairieNews.com
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