Unite America

Unite America works by making strategic investments to accelerate the democracy reform movement. Through the Unite America Fund, the organization invests in campaigns across four key reform areas:

• Ranked Choice Voting
• Open Primaries
• Independent Redistricting Commissions
• Vote at Home

The organization's commitment to these reforms is based in part on the Harvard Business School study by Katherine Gehl and Michael Porter.

In keeping with their mission of scaling the democracy reform movement, the organization also invests in what they call "movement capacity" to align organizations within the democracy reform space.

The third pillar of the organization is supporting what they call "Unity Candidates"; candidates who are independent-minded, committed to reform, and sign on to the organization's Unity Principles.

Each of Unite America's endorsed candidates abides by a unifying set of principles. Formerly called the "Declaration of Independents," [13] published in February 2018, the principles are now called the Unity Principles to reflect the larger aims of the organization. Developed by Unite America's leadership, the document lays out the movement's five key tenets:

First, we put the public interest ahead of any partisan or special interest. Government should represent "We the people" – not the party leaders or those who can buy access to power.

Second, we use common sense and find common ground to solve problems. We reject today's zero-sum politics and instead work together with Democrats and Republicans in an inclusive and civil manner to get things done.

Third, we stand for the timeless values of opportunity, equality and stewardship. We want to empower every American to realize their full potential, uphold equal rights for all under the law, and ultimately leave a stronger country for the next generation.

Fourth, we champion integrity, transparency and accountability in politics. We seek to rebuild America's trust in government by holding ourselves to the highest standards of honor and honesty and by fixing the broken incentives that contribute to political dysfunction.

Fifth, we believe in shared responsibility of civic engagement. As Americans, we understand it is our civic duty to be informed and engaged on important issues."[14]

In March 2019, Unite America announced the creation of their new statewide chapter, Unite Virginia.[16] Unite Virginia would work to reward bipartisanship and support candidates through the 2019 primary elections.

The organization endorsed a bipartisan slate of candidates in Virginia.[17]

In an effort to build the movement from the ground up, Unite America endorses and provides resources to independent candidates for state legislatures in a number of viable states, including Colorado, New Mexico, Maine, Alaska, and Washington.[18]

Unite America formalized its Colorado-concentrated efforts for statehouse elections with the organization of its largest state-focused affiliate, Unite Colorado.[19] Troiano identified the state's wide-ranging political leanings and the potential for a historic independent candidate victory as the driving motivations for this strategy.[18] In 2018, Unite Colorado endorsed five independent candidates the Colorado House of Representatives and the Colorado Senate.[18]

The group will endorse independent candidates running for office in New Mexico state legislature in an effort to promote competition amongst 30 of 70 uncontested New Mexico House of Representatives seats.[20]

Washington Independents, with support from Unite America, launched in fall of 2017 with the intention of supporting independent, centrist candidates in Washington. Its co-founders were Chris Vance, the former chairman of the state's Republican Party, and Brian Baird, a former Democratic Congressman (WA-3).[21] The Political Action Committee spent over $100,000 on three candidates for state office in the 2018 general election. All three lost. In spring of 2019, Washington Independents announced that it would suspend operations.[22]

In March 2019, Unite America launched Unite Virginia in order to focus on Virginia's off-year state legislative elections.[23] Pivoting from its strategy in the 2018 elections, Unite America chose to support moderate, reform-minded Republicans and Democrats rather than independents. More specifically, it worked with four moderate primary challengers — two on the right and two on the left. Three of the four won their races.[24]

In 2018, Unite America endorsed the Committee for Ranked Choice Voting, an organization that pushed for the implementation of instant-runoff voting in Maine.[25][26] After a majority of voters approved a RCV citizens ballot initiative in 2016, state lawmakers called a special session to repeal the measure. In the following year, the people of Maine petitioned to override the veto, ultimately voting to restore RCV in Maine in time for the 2018 general election.[27]