Universum (company)

Universum is a global research and advisory company specializing in employer branding.[1][2] Part of the StepStone Group[3] and Axel Springer family. The headquarters of the company is located in Stockholm, Sweden.[4]

Universum
Industryresearch, consulting
Founded1988
FounderLars-Henrik Molin
Headquarters
Stockholm
,
Sweden
ParentStepStone Group
Websitehttps://universumglobal.com

Universum surveys annually over 1 million students and professionals worldwide to determine what they expect from employers.[5][6][7]

History

Universum was founded in 1988[8] in Stockholm, Sweden by Lars-Henrik Friis Molin who attended then Stockholm School of Economics.[9][10][11]

In 1994, Universum launched the European Student Barometer, US Student Barometer — in 1996, and the Asian Student Barometer — in 1999.[12][13][14]

In 2005, the company started consulting on Employer value proposition[15][16] and acquired the next year the career website WetFeet, founded in 1994.[17][18]

In 2009, it launched the World's Most Attractive Employers[19][20][21] and in 2011, it acquired the career networking platform Doostang.[22]

In 2015, Universum's surveys attracted more than 1 million respondents worldwide.[23]

In May 2018, Universum was acquired by StepStone Group and Axel Springer Company for approximately SEK 500 million according to Dagens industri business newspaper.[24][25]

In 2020, the company became a corporate member of ESOMAR.[26]

References
  1. "The Companies Where Millennials Want to Work the Most". Bloomberg.com. 2015-06-24. Retrieved 2022-12-13.
  2. Mosley, Richard (2014-08-21). Employer Brand Management: Practical Lessons from the World's Leading Employers. John Wiley & Sons. ISBN 978-1-118-89851-2.
  3. "StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services". www.axelspringer.com. Retrieved 2022-12-13.
  4. Sponheuer, Birgit (2010-01-27). Employer Branding als Bestandteil einer ganzheitlichen Markenführung (in German). Springer-Verlag. ISBN 978-3-8349-1922-9.
  5. Kiersz, Andy. "Gen Z business students say these are the 50 best global companies for diversity and inclusion". Business Insider. Retrieved 2022-12-13.
  6. Vasel, Kathryn (2019-10-04). "Where tomorrow's graduates want to work | CNN Business". CNN. Retrieved 2022-12-13.
  7. Hoff, Madison. "The 30 companies information technology students around the world most want to work for". Business Insider. Retrieved 2022-12-13.
  8. Kumar, Shiny Kochummen & K. S. Suresh (2022-05-13). EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY. Ashok Yakkaldevi. ISBN 978-1-4357-6519-1.
  9. "Universum köps upp av europeiska mediejätten Axel Springer". Mynewsdesk (in Swedish). Retrieved 2022-12-13.
  10. "Han är den tredje investeraren i Thomas Peterssohns nya bolag". www.dagensmedia.se (in Swedish). Retrieved 2022-12-13.
  11. LundinText, Kim (2018-05-07). "Svenska Universum säljs till tysk mediejätte för en halv miljard". Dagens industri (in Swedish). Retrieved 2022-12-13.
  12. Hoff, Madison. "The 20 employers business students most want to work for". Business Insider. Retrieved 2022-12-13.
  13. Mullen, Jethro (2016-10-10). "Where students in Asia most want to work". CNNMoney. Retrieved 2022-12-13.
  14. Petroff, Alanna (2014-05-21). "Where European business and engineering students dream of working after graduation". CNNMoney. Retrieved 2022-12-13.
  15. Forside, Publisert | Oppdatert 25 02 2022 |. "Kampen om de beste hodene - ledernytt.no". www.ledernytt.no (in Norwegian). Retrieved 2022-12-13.
  16. Mosley, Richard (2016-10-11). "How the Best Global Employers Convince Workers to Join and Stay". Harvard Business Review. ISSN 0017-8012. Retrieved 2022-12-13.
  17. JPMorgan 2008. WETFEET, INC. ISBN 978-1-58207-807-6.
  18. WetFeet (2009). Bain and Company. WETFEET, INC. ISBN 978-1-58207-884-7.
  19. "Google Is No Longer the Most Attractive Employer Globally for Business Students". Observer. 2022-11-02. Retrieved 2022-12-13.
  20. "The World's Top 50 Most Attractive Employers - 2009 (Universum) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2022-12-13.
  21. Ziegler, Tom (2017-06-30). "World's Top Employers for New Grads". CNNMoney. Retrieved 2022-12-13.
  22. Miller-Merrell, Jessica (2011-07-14). "THE UNIVERSUM CORPORATE GROUP ACQUIRES DOOSTANG, THE LEADING GLOBAL CAREER NETWORK FOR YOUNG PROFESSIONALS". Workology. Retrieved 2022-12-13.
  23. "World's Most Attractive Employers 2021" (PDF). Alumni-Clubs. 2021.
  24. "Svenska Universum säljs till tysk mediejätte". Realtid (in Swedish). Retrieved 2022-12-13.
  25. "StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services". www.axelspringer.com. Retrieved 2022-12-13.
  26. "Universum Communications Sweden AB – Market Research Company in Sweden". directory.esomar.org. Retrieved 2022-12-13.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.