Untuckit

Untuckit LLC (styled as "UNTUCKit" in branding materials) is an American casual men's apparel company established in 2011 and headquartered in New York City. The company focuses on selling casual shirts that are designed not to be tucked into pants, and thus are cut a bit shorter than typical men's dress shirts. The first Untuckit brick-and-mortar store was opened in September 2015; as of today, the company now has 73 stores[1] in various cities in North America and the United Kingdom. Its flagship store is located on Fifth Avenue in New York City.

Untuckit
TypePrivate
IndustryRetail, Apparel, E-Commerce
Founded2010
(Hoboken, New Jersey)
FoundersAaron Sanandres
Chris Riccobono
HeadquartersSoHo, Manhattan, New York, United States
Number of locations
80 (November 2020)
Areas served
United States
Canada
United Kingdom
Websiteuntuckit.com

History

Chris Riccobono came up with the idea for Untuckit while working at GE Healthcare.[2] In February 2011, he brought on Aaron Sanandres, a Columbia Business School classmate, to help develop the idea into a standalone business. Through a market survey,[3] they established the length of their shirts to be halfway between the belt and the bottom of the zipper, allowing the front pockets of the pants to be slightly exposed.

Initially running the operation out of the third bedroom in Riccobono's apartment in Hoboken, New Jersey,[3] and shipping out of a local storage unit Untuckit opened its first store in September 2015 in SoHo, Manhattan, New York (on Prince Street). In 2016, brick-and-mortar stores were opened in Chicago,[4] Los Angeles[5] Austin, Texas, and San Francisco. The company opened an additional 20 stores in 2017, including 3 additional stores in New York City, and opened an additional 26 stores in 2018. As of August 2019, the company has a total of 73 stores[1] including its first international store at Sherway Gardens in Canada which opened on September 12, 2018.[6]

Products

Untuckit offers its products through its e-commerce site and brick-and-mortar stores. Their core product is men's casual shirts. Their product line includes button-down shirts, polos, tee shirts, henleys, vests, sweaters, sweatshirts, pants, outerwear, sports coats, shoes, and accessories. They also offer women's which was first launched in 2017.[7]

Press commentary

Untuckit was named a "Brand to Know" by Maxim.[8] Reviewer Sean Hotchkiss, writing in GQ, referred to the length of the company's shirts as "perfection".[9]

Untuckit has also been featured in other publications including The Wall Street Journal,[10] Esquire,[11] Men's Journal,[12] Men's Health,[13] and The Howard Stern Show.

References
  1. "Store Locations". UNTUCKit official website. Retrieved November 10, 2020.
  2. Hond, Paul (Winter 2011–12). "Man from UNTUCKit". Columbia Magazine. Archived from the original on 2018-06-26. Retrieved June 30, 2018.
  3. Kane, Kristyna (October 24, 2011). "Hoboken designer makes men's button-down shirts to be worn untucked for formal or casual occasions". The Jersey Journal. Archived from the original on 2016-11-12.
  4. Zumbach, Lauren (April 19, 2016). "Untuckit opening Michigan Avenue location". Chicago Tribune. Retrieved June 30, 2018.
  5. "Leasing Activity on West Hollywood's Melrose Avenue Heats Up". The Registry. July 19, 2016. Retrieved June 30, 2018.
  6. Patterson, Craig (June 26, 2018). "'UNTUCKit' to Enter Canada this Fall with 1st Store". Retail Insider. Retrieved July 2, 2018.
  7. Thomas, Lauren (November 2, 2017). "Men's shirt maker Untuckit launches a line for kids as retailer grows offline". CNBC. Retrieved August 7, 2019.
  8. Williams, Stan (November 29, 2012). "Thursday's Brand to Know: UNTUCKit", Maxim. Retrieved June 30, 2018.
  9. Hotchkiss, Sean (June 29, 2011). "First Look: UNTUCKit". GQ. Retrieved June 30, 2018.
  10. Teague, Lettie (September 12, 2011). "Fashion Week for Oenophiles". The Wall Street Journal. Retrieved June 30, 2018.
  11. Screws, Nic (November 29, 2012). "ESQ&A: Brad Richards on Style and Wine". Esquire. Retrieved June 30, 2018.
  12. Whittaker, G. Clay. "How to Untuck Your Shirt and Look Good". Men's Journal. Retrieved June 30, 2018.
  13. Stanczak, Diana (February 1, 2012). "Let Your Tails Fly". Men's Health. Retrieved June 30, 2018.
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