Up & Up

"Up&Up" is a song by British rock band Coldplay from their seventh studio album, A Head Full of Dreams (2015). It was released as the third single of the record on 22 April 2016 by Parlophone.[1][2] Background vocals in the song are provided by Beyoncé, Annabelle Wallis and Merry Clayton. A music video for the track, directed by Vania Heymann and Gal Muggia, was released on 16 May 2016.[3]

"Up&Up"
no
Single by Coldplay
from the album A Head Full of Dreams
Released22 April 2016
Recorded2014-2015
GenrePop rock
Length
  • 6:45 (album version)
  • 3:58 (single version)
  • 4:10 (music video)
LabelParlophone
Songwriter(s)
Producer(s)
Coldplay singles chronology
"Hymn for the Weekend"
(2016)		 "Up&Up"
(2016)		 "A Head Full of Dreams"
(2016)
Music video
"Up&Up" on YouTube

Background

The song contains a chorus choir, which featured nearly all the artists who have collaborated with the group, including Beyoncé, Brian Eno and the children and guests of the four musicians. Guitarist and singer Noel Gallagher also contributed, performing the song's second guitar solo, which was omitted in the radio edit.

Music video
The music video makes extensive use of impossible imagery, including a scene where dolphins swim in a sea situated underneath an inverted landmass (pictured).

The band had released teasers on their social media accounts leading up to the video release.[4] The music video directed by Vania Heymann and Gal Muggia was released on 16 May 2016. It has been described on the band's website as a "poignant, surrealist montage which alludes to contemporary issues."[5] The video itself consists of over-layered visuals, and has the band playing the song in various landscapes and locations. One of the locations used is the Croatian mountain range of Biokovo, upon which Chris Martin appears to be seated.[6]

Scenes and visual effects for the video were created by GloriaFX, a Ukraine-based visual effects company, headed by Anatolii Kuzmytskyi in Ukraine and by Max Colt in the US. Martin called it "one of the best videos ever made".[7] Some scenes were cut from the video to make it shorter, including a man with a volcano in place of his head.

The band's lead singer, Chris Martin feels that this was one of best videos to be made. He says ''The video is – I'm going to drop the mic here and say – I think it's one of the best videos people have made. Even if you take the music away. That's my point," Coldplay's lead singer Chris Martin said. "It's made by these Israeli guys. These young guys. I can't believe that that's our video. If that was someone else's video, I'd be so jealous."

Reception

Billboard magazine's Chris Payne described the music video as "appropriately epic" with "a heady, shoot-for-the-stars type of statement".[8] Carl Williott of Idolator, who was reserved towards the song itself, felt that its video "elevates it thanks to some artfully trippy visuals".[9] MTV UK called the video "weird and wonderful in every respect" and "magical yet poignant".[10]

The video received nominations for Best Direction and Best Visual Effects at the 2016 MTV Video Music Awards, winning the latter. The music video was also nominated for the Grammy Award for Best Music Video at the 59th Annual Grammy Awards.[11]

Live performances

After giving fans a live performance preview of the album on 21 November 2015 in Los Angeles, Martin said: "This is kind of the song we've been waiting to write for 15 years."[12] The band performed the song at the Super Bowl 50 halftime show held on 7 February 2016 in Santa Clara, California. They were joined by Bruno Mars and Beyoncé while singing the last verses.[9][13] During the performance at Glastonbury Festival on 26 June 2016, the band were joined on stage by Chris Martin's children, Apple and Moses, who helped with the backing vocals.[14]

The song was used to close the A Head Full of Dreams Tour. The live performance on 15 November 2017 in La Plata, Buenos Aires with an extended outro is included in Live in Buenos Aires. Live recordings of the song have been released with the Butterfly Package as well as the Japanese exclusive live album ‘Love In Tokyo’ released in 2018.

Track listing
Digital download
No.TitleLength
1."Up&Up"6:45
Digital download (Radio Edit)[15]
No.TitleLength
1."Up&Up" (Radio Edit)3:58
Digital download (Freedo Remix)[16]
No.TitleLength
1."Up&Up" (Freedo Remix)3:30

Credits and personnel

Credits are adapted from A Head Full of Dreams liner notes.[17]

Coldplay

Additional musicians

Charts

Certifications
Region CertificationCertified units/sales
Italy (FIMI)[46] 2× Platinum 100,000‡
Poland (ZPAV)[47] Gold 10,000‡
United Kingdom (BPI)[48] Silver 200,000‡

‡ Sales+streaming figures based on certification alone.

Release history
Region Date Format Version Label Ref.
Worldwide 4 December 2015 Digital download Radio Edit Parlophone [15]
United Kingdom 22 April 2016 Contemporary hit radio Original [2]
Italy 20 May 2016 Warner [49]
Various 16 September 2016 Digital download Freedo Remix Parlophone [16]

References
  1. "Up&Up (Radio Edit)". Amazon Germany. Archived from the original on 11 July 2023. Retrieved 22 May 2021.
  2. "BBC – Radio 1 – Playlist". BBC Radio 1. 22 April 2016. Archived from the original on 25 April 2016. Retrieved 28 April 2016.
  3. "Coldplay 'Up&Up' by Vania Heymann and Gal Muggia". Promo News. 17 May 2016. Archived from the original on 25 April 2019. Retrieved 25 April 2019.
  4. "#UpAndUp". Instagram.com. Coldplay. Archived from the original on 24 December 2021. Retrieved 17 May 2016.
  5. "Watch the new Up&Up video". Coldplay.com. Coldplay. Archived from the original on 22 May 2016. Retrieved 17 May 2016.
  6. Harča, Vedran (24 May 2016). "Chris Martin tijelom 'prekrio' Biokovo: Hrvatska u novom spotu Coldplaya" (in Croatian). Vijesti.hr. Archived from the original on 5 June 2016. Retrieved 1 June 2016.
  7. "Chris Martin comments the Up&Up video". Independent.co.uk. 16 May 2016. Archived from the original on 6 October 2017. Retrieved 17 September 2017.
  8. Payne, Chris (16 May 2016). "Coldplay Shares Otherworldly 'Up&Up' Video". Billboard. Retrieved 1 June 2016.
  9. Williot, Carl (16 May 2016). "Coldplay's "Up&Up" Video Elevates The Song: Watch". Idolator. Archived from the original on 11 July 2023. Retrieved 1 June 2016.
  10. "Please take a moment out of your day to watch Coldplay's Up&Up music video". MTV UK. Archived from the original on 18 May 2016. Retrieved 17 May 2016.
  11. "2017 Grammy nominations: complete list, top nominee Beyoncé could make history". Los Angeles Times. 6 December 2016. Archived from the original on 6 December 2016. Retrieved 6 December 2016.
  12. "Coldplay perform new songs 'Up&Up' & 'A Head Full Of Dreams' at LA gig - watch". NME.com. NME. Archived from the original on 2 June 2016. Retrieved 17 May 2016.
  13. Lynch, Joe (7 February 2016). "Coldplay Brings Beyonce, Bruno Mars & History to Color-Drenched Super Bowl 50 Halftime Show". Billboard. Retrieved 1 June 2016.
  14. "Gwyneth Paltrow watches Coldplay headline Glastonbury". NME. 26 June 2016. Archived from the original on 1 November 2018. Retrieved 31 October 2018.
  15. "Up&Up (Radio Edit) - Single by Coldplay on Apple Music". iTunes. 4 December 2015. Archived from the original on 25 February 2017. Retrieved 25 February 2017.
  16. "Up&Up (Freedo Remix) - Single by Coldplay on Apple Music". iTunes. 16 September 2016. Archived from the original on 25 February 2017. Retrieved 25 February 2017.
  17. A Head Full of Dream (booklet). Coldplay. Parlophone. 2015. 1053933969.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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  29. "מדיה פורסט - לדעת שאתה באוויר". Mediaforest.biz. Archived from the original on 30 June 2016. Retrieved 28 May 2016.
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  49. Release date in Italian to contemporary hit radio:
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