Mirchi (film)

Finalized the casting of the film with two heroines Anushka and Richa Gangopadhyay. The father and mother characters in the film are being played by Tamil actors Sathyaraj and Nadhiya.[6]

Principal photography for the film began on 1 December 2011 at S. V. P. National Police Academy establishment in Hyderabad.[7] Filming resumed on 16 January 2012 at a house set at Kokapet on the outskirts of Hyderabad. The set was built and previously used for S. S. Rajamouli's Maryada Ramanna.[8] The filming continued till end of January with action Sequences for climax episodes were canned.[9][10][11] After one month, filming resumed at Saradhi Studios in Hyderabad. Director canned few scenes involving Supreeth, Kota Srinivasa Rao and Prabhas.[12] In March 2012, filming was done at Ramoji Film City with lead actors.[13] Filming resumed from 17 May in RFC where action sequences were canned on a railway station set.[14] A new schedule began from 17 June in Hyderabad where important scenes on lead actors were shot.[15] After the schedule, filming resumed in Pollachi where scenes on Prabhas, Anushka and Richa were canned.[16] It was reported that the unit would move to Italy to shoot few songs on the lead actors.[17][18] The film completed its Europe schedule on 14 October, where couple of songs were shot.[19] The unit members of the film shifted to Tenkasi for shooting action scenes on 24 October.[20] The next schedule of the film was progressed at Ramoji Film City picturising a song "Suno Senorita" on Prabhas and Richa Gangopadhyay.[21] The Small Schedule of the movie was canned at Kutralam in Tamil Nadu on Prabhas, Anushka Shetty and on few lead Cast members.[22] Ramajogayya Sastry visited the shooting spot of Mirchi at Annapurna Studios where a song was canned on Prabhas and Anushka Shetty with Dance Master Prem Rakshith.[23] The visual effects of the movie was done by Light Line Entertainments in which a foreign location was creatively visualised.

AP Herald gave a review stating "Devi Sri Prasad started this year giving chart-buster songs to music lovers, this album surely stands as one of the best audio in Prabhas films."[27]

Mirchi overseas rights sold to a leading distribution company Great India Films, USA. Some information is that Mirchi overseas rights sold for ₹ 2 Crores to Great India Films.[31] Mirchi satellite rights were bought for ₹6 crore (US$750,000) by Maa TV. Mirchi had a pre-release revenue up to ₹10 crore (US$1.3 million) by music and satellite rights. The film's Hindi satellite rights were sold for ₹2.75 crore (US$340,000).[32]

On 21 October 2012 the First Look posters and photos was released to the market in the view of the Prabhas Birthday on 23 October.[33] Mirchi movie teaser was scheduled for launch on 18 November 2012.[34] The first teaser of Mirchi movie was released in YouTube on 18 November 2012. The teaser got viral response across web and it has raised the expectations among the fans and movie buffs.[35]

Jalapathy Gudelli gave the film 3.25 stars out of 5, concluding his review that "Mirchi showcases Prabhas in different avatar. Neat package of masala moments and Prabhas are the strengths. Mirchi is a decent entertainer and time pass flick".[36] Jeevi gave a rating of 3.25 out of 5, commenting that "First half of Mirchi is decent. Flashback episode which occupies 100% of second half is good. Climax could have been better. The plus points of the film are Prabhas, music and all-round orientation. On a whole, Mirchi has all the ingredients of a commercial potboiler".[37] Mahesh S Koneru gave his verdict that "At the Box Office, the film will turn in a good commercial performance", giving the film a score of 3.25/5.[38] Way2movies also gave a rating of 3.25/5, giving the verdict that "Prabhas rocks the show in this decent yet formulaic commercial entertainer".[39] Super good movies gave the film 3 stars in a scale of 5, reviewing that "Go and Watch Mirchi, It entertains both Class and Mass. It is a worth watch".[40]

In the contrary, The Times of India gave the film a revised rating of 3.5/5 (from 2.5/5), recommending the film, "Watch it for Prabhas, for there isn't much of anything else that this movie has to offer, besides extreme close-ups of Richa's waistline."[41] NDTV Movies gave the film a mixed review, stating that "apart from good direction and strong performances by lead actors, Mirchi lacks narrative power and is loosely based on an amalgamation of some old films ( sandakozhi ), which makes the film quite predictable."[42]

The film had a 30 crore budget and collected 80 crores at the worldwide box office[43] and the distributor share of 47.85 crores and declared as Blockbuster at the Box Office[44]