Vadilal

Vadilal Industries Pvt Ltd is a renowned Indian multinational company specializing in ice cream and frozen food products. Established in 1907 by Vadilal Gandhi in Ahmedabad, Gujarat, the company has evolved from a handful of ice cream soda shops to become a household name in the industry. [3]

Vadilal
TypePublic
BSE: 519156
NSE: VADILALIND
IndustryConglomerate
Founded1907 (1907)
HeadquartersAhmedabad, Gujarat, India[1][2]
Key people
Ramchandrabhai Gandhi (chairman emeritus)

Virendra R Gandhi (chairman & managing director) Rajesh Gandhi (managing director)

Devanshu Gandhi (managing director)
Products
RevenueIncrease ₹450 crore (US$56 million)
Number of employees
1,000
ParentVadilal Group
Websitevadilalicecreams.com

History
Vadilal House, Ahmedabad

In the year 1907, Vadilal made its foray into the world of frozen delights, crafting its first ice cream using a hand-cranked machine known as a kothi. [4] Later, in 1926, Vadilal introduced its dedicated ice cream parlours, as well as began offering home delivery.

The brand's innovative spirit led to the introduction of the Cassata to Indian audiences in 1950, quickly capturing the nation's heart and becoming one of Vadilal's flagship products.

Following increased popularity, Vadilal expanded their market presence across the nation in 1985. This was followed by the introduction of India’s first automated ice cream candy line machinery.

In 1989, the company successfully went public and launched its IPO.  This was followed by the opening of their first ice cream plant in Bareilly, Uttar Pradesh in 1993. Two years later in 1995, they began exporting their sub-brands to over 26 countries.

The company introduced two advanced technologies to their manufacturing in 2012 with the introduction of an extrusion machine and India’s fastest cone-making machine.[5]

In 2017, Vadilal underwent a transformation, unveiling a new logo accompanied by the tagline, “Dil Bole Waah Waah Waah”. This rebranding aimed to resonate with newer audiences while staying true to the brand's essence of delighting hearts with every scoop.

Products

Vadilal produces ice cream in a variety of forms, including cones, candies, bars, ice-lollies, cups, family packs, and economy packs, with numerous flavour options.[6] All their products are vegetarian and free of eggs.

In the 1990s, Vadilal diversified its business by entering the processed foods industry, utilizing its well-established cold chain network. In addition to its traditional ice cream business, the company now serves both domestic and export markets with a range of products, including frozen vegetables, ready-to-eat snacks, curries, and breads. The company received a certification in 2013 for meeting the global standards for food safety by the Bureau Veritas.[5]

In 2011, the brand released a new range of ice creams to appeal to changing tastes and preferences. This includes their Flingo cones and Badabite bars, as well as a premium line of ice cream tubs called the Gourmet Premium Ice Creams. [6]

They also introduced a Gourmet Natural Tub line in 2021, which focuses on traditional Indian dessert flavours like gulab jamun, falooda, kesar rasmalai, and more.

In 2021, Vadilal introduced Vadilal Now For Ever cafe in Ahmedabad, Gujarat.

Currently, the company has a vast network of over 1,25,000 dealers across India. [7]

See also

References
  1. Neera Bhardwaj, TNN (25 September 2001). "Vadilal plans big push into Delhi". Timesofindia.indiatimes.com. Retrieved 22 July 2010.
  2. "Edelweiss | Online Share Trading India | BSE Sensex Today Live | Indian Stock Market | Equity, Currency Derivatives".
  3. "How Vadilal Gandhi went from selling fountain soda on street to building Rs 1900 crore ice cream empire". DNA India. Retrieved 28 September 2023.
  4. "100 Years Of Vadilal: How A Soda Shop Became One Of India's Biggest Ice Cream Brands". News18. 27 June 2023. Retrieved 28 September 2023.
  5. "Vadilal". www.vadilalicecreams.com. Retrieved 28 September 2023.
  6. "Vadilal". www.vadilalicecreams.com. Retrieved 28 September 2023.
  7. "Vadilal". www.vadilalicecreams.com. Retrieved 28 September 2023.
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