Valdivieso advertising sign

The Valdivieso advertising sign (Spanish: letrero publicitario de Valdivieso)[1] is a rooftop outdoor advertisement at 93 General Bustamante Street, Santiago, Chile. Erected around 1954, it was declared a National Monument of Chile on May 31, 2010.[2][3][4][5][6][7]

Valdivieso advertising sign
Letrero publicitario de Valdivieso
View of the Valdivieso Sparkling Wine Sign at night, from Rancagua Street
Location Chile 93 General Bustamante Streer, Santiago, Santiago Metropolitan Region
MaterialNeon lighting
Decree N.º 219 on May 31, 2010

The neon sign turns on at 9:00 PM during the summer and at 6:00 PM during the winter.[6]

History

The Valdivieso advertising sign was built in 1955 by the Luminosos Parragué company.[6] General manager Claudio Parragué stated:

"The companies wanted their products to portray a sort of 'magic.' That's why we used a mechanical electromagnetic system that, in time, ended up transforming the champagne bottle into a classic icon."

See also

References
  1. Consejo de Monumentos Nacionales, Letrero publicitario de Valdivieso (in Spanish), archived from the original on November 12, 2012, retrieved November 1, 2012
  2. Farías, Roberto (August 1, 2010), "Monumentos de neón que se salvaron del derrumbe", La Tercera (in Spanish), retrieved November 2, 2012
  3. Consejo de Monumentos Nacionales, Declaración de Monumento Nacional (in Spanish), archived from the original on April 8, 2014, retrieved November 1, 2012
  4. García, Gabriela (August 2010), "Neón de champagne Valdivieso inspira obra de teatro", La Nación (in Spanish) (published June 4, 2010), archived from the original on June 9, 2010, retrieved November 2, 2012
  5. García, Gabriela (August 2010), "Piñera declaró a dos letreros de neón como monumentos nacionales", Emol (in Spanish) (published May 30, 2010), retrieved November 2, 2012
  6. "Carteles luminosos de Valdivieso y de Monarch son Monumentos Históricos" (PDF), Revista Letreros (in Spanish), April 2010, retrieved November 2, 2012
  7. Gobierno de Chile (May 2010), "Día del patrimonio en grande", Revista Letreros (in Spanish) (published May 31, 2010), retrieved November 2, 2012

33°26′27″S 70°37′52″W

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