Vasabladet

Vasabladet (abbr. VBL) is a Swedish language regional daily newspaper in Ostrobothnia, Finland. In terms of circulation, it is the second largest Swedish newspaper in Finland, behind Hufvudstadsbladet.

Vasabladet
TypeDaily newspaper
FormatTabloid
Owner(s)HSS Media Ab
EditorNiklas Nyberg
Founded1856 (1856)
Political alignmentNeutral
LanguageSwedish
HeadquartersVaasa
Circulation19,325 (2013)
Websitewww.vasabladet.fi

History and profile

Vasabladet is the second oldest newspaper in Finland which is still in circulation(following Åbo Underrättelser), the first edition having been published on 7 May 1856.[1] Until 1939, its name was Wasabladet, reflecting the old spelling of the Swedish name for Vaasa. Its headquarters is located in Vaasa[2] (Vasa in Swedish), with local offices located in Jakobstad, Karleby, Närpes and Kristinestad.

Vasabladet is part of and is published by HSS Media.[3] The paper was published six times per week[2] until 2004 when it became one of three Swedish language newspapers in Finland to be published daily, the other two being Hufvudstadsbladet[4] and Jakobstads Tidning. In May 2013, parts of the online news content were locked behind a hard paywall.

In 1989 Vasabladet sold 27,000 copies.[4] In 2009 its circulation was 22,493 copies, most of which were sold in Vaasa and surrounding areas in Ostrobothnia. The circulation of the paper was 19,325 copies in 2013.[5]

References
  1. Jyrki Jyrkiäinen. "Media Landscapes. Finland". Archived from the original on 9 February 2015. Retrieved 24 February 2015.
  2. "Finland Press". Press Reference. Retrieved 6 April 2015.
  3. "Up to 24 employees dismissed at HSS Media". Journalistiliitto. 20 March 2015. Retrieved 28 May 2016.
  4. Kenneth Douglas McRae; Mika Helander; Sari Luoma (1999). Conflict and Compromise in Multilingual Societies: Finland. Wilfrid Laurier Univ. Press. p. 315. ISBN 978-0-88920-347-1.
  5. "Circulation Statistics 2013" (PDF). Levikintarkastus Oy - Finnish Audit Bureau of Circulations. 23 June 2014. Retrieved 12 February 2015.
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