Veepee

vente-privee.com was founded in 2001 by the current CEO, Jacques-Antoine Granjon, and his seven business partners.

At the end of 2000 Granjon and his associates began to conceptualise the sale of end-of-season and overstock inventory through limited-time sales events on the internet. The principle was to fulfil supplier's needs to quickly sell excess inventory, without harming the brand's image or competing with other distribution channels.[6] On 26 July 2007, Summit Partners acquired a 20% stake in vente-privee.com. The funding helped the company expand in Europe: first in Spain and Germany, then in Italy and UK, and more recently in Belgium, Austria and The Netherlands. In late 2011, vente-privee, in a joint venture with American Express, launched the site in the US.[7] However, it was announced in October 2014 that the US branch would be closed by the end of the year.[8] Until 2009 one had to be recommended by a member to become a member.

In 2006, the company grew quickly in Europe after opening its website and starting up subsidiaries in various European markets aiming to create a closer relationship with local brands. Since 2016, that growth has been boosted by acquiring stakes in leading strategic players that are profitable on their markets or buying them outright: vente-exclusive in Benelux, Privalia in Spain, Italy, Brazil and Mexico, Eboutic.ch in Switzerland,[9] Designers&Friends in Denmark and ZloteWyprzedaze in Poland.[10]

In January 2020, the name of the company changed to "Veepee", a global brand found in 12 European countries.[11]

Since 2014, vente-privee completed the successive acquisitions of three theaters (Théâtre de Paris, Théâtre de la Michodière, Théâtre des Bouffes Parisiens).[12] In June 2017, vente-privee continued its diversification strategy by launching a new platform offering multi-theme tickets at reduced prices: panda-ticket.com.[13]

In 2017, vente-privee invested 80 million euros and accelerated its R&D and Open Innovation policy. The group rolled out three projects: Veepee Impusle : a Fashion/Tech/Retail start-up accelerator inside Station F, two in-house Lab’innovation in partnership with Epitech and 42 and launched a recruitment plan for 250 IT talents.[14]

• vente-privee.com website