Venkatesh Shankar

Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy [1] and the author of Shopper Marketing.

Venkatesh Shankar
Venkatesh Shankar
NationalityAmerican
EducationIndian Institute of Technology
Indian Institute of Management
Northwestern University
Occupation(s)Marketing Professor, Author and Consultant
Websitewww.venkyshankar.com

Shankar is widely cited in Marketing Strategy,[2] Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing[3] and Branding. The Shankar-Spiegel Award [4] is named in his honor.

Education

Shankar received his bachelor's degree in Engineering from Indian Institute of Technology Kharagpur in 1984, and he completed his MBA at the Indian Institute of Management Calcutta in 1986. He received his Ph.D. in Marketing at the Kellogg School of Management in Northwestern University in 1995.

Career

Shankar started his academic career at the Robert H. Smith School of Business at University of Maryland, where he served as co-director, Quality Enhancement Systems and Teams (QUEST) Program from 1998 to 2000 and as an associate professor from 2000 to 2004. He was Visiting Scholar at Sloan School of Management, Massachusetts Institute of Technology from 2001 to 2002. In 2004, he joined the Mays Business School at Texas A&M University as a professor and Coleman Chair in Marketing. During his time at Mays Business School, Shankar has served as Marketing PhD Program Director from 2006-to 2012. Shankar was Academic Trustee of Marketing Science Institute from 2007 to 2013.[5] He was a Visiting Scholar at the Graduate School of Business, Stanford University during 2017.

Shankar is currently Ford Chair in Marketing & E-commerce, Mays Business School at Texas A&M University. Shankar has consulted with organisations such as Allstate, Capgemini Ernst & Young, Colgate Palmolive, Deloitte, GlaxoSmithKline, Hewlett Packard, HSBC, Humana, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Medtronic, Microsoft, Northrop Grumman, PepsiCo, Philips, and Volvo.

Publications

Shankar has published in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Retailing, Harvard Business Review, and Sloan Management Review, and in business periodicals such as Wall Street Journal and Financial Times.[6]

Awards
  • In 2020, 2021, and 2022, was ranked among Top 1% of scientists in marketing by Mendeley Data based on citation data covering 7 million scientists in 22 major fields.[7]
  • In 2022, received Margaret H. Blair Award for Marketing Accountability from the Marketing Accountability Standards Board (MASB).[8]
  • In 2017, named AMS Cutco/Vector Distinguished Marketing Educator by the Academy of Marketing Science.[9]
  • In 2015, received Distinguished Alumnus Award from the IIT Kharagpur.[10]
  • In 2014, earned EMAC-IJRM Steenkamp Award for Long-term Marketing Impact from the International Journal of Research in Marketing.[11]
  • In 2014, listed among The World's Most Influential Scientific Minds. According to Thomson Reuters, “(Researcher with) the greatest numbers of reports officially designated by Essential Science Indicators as Highly Cited Papers—ranking among the top 1% most cited for their subject field and year of publication—between 2002 and 2012.”[12]
  • In 2013, winner of the Indian Institute of Management, Calcutta (IIMC) Distinguished Alumnus Award.[13]
  • In 2013, awarded the Retailing Lifetime Achievement Award by the American Marketing Association for lifetime contributions to retailing research.[14]
  • In 2012, named as one of the Top 10 experts on innovation management worldwide by the Journal of Product Innovation Management[15]
  • In 2012, received the Vijay Mahajan Award from the American Marketing Association for his lifetime contributions to marketing strategy[16]
  • In 2006, received Robert B. Clarke Outstanding Educator Award from the Direct Marketing Educational Foundation for outstanding lifetime contributions to Direct and Interactive Marketing.[17]

References
  1. Shankar, Venkatesh; Carpenter, Gregory S.; Hamilton, James Farley/Booz Allen (2012). Handbook of Marketing Strategy. ISBN 9781781005224.
  2. "Take Risks to Manage Uncertainty". January 28, 2014.
  3. "Interview with Venkatesh Shankar". Archived from the original on February 25, 2014.
  4. "Shankar-Spiegel best Dissertation Award".
  5. "Academic Trustee of Marketing Science Institute".
  6. "Publications of Venkatesh Shankar" (PDF).
  7. "Top 1% scientists" (PDF).
  8. "Margaret H. Blair Award".
  9. "AMS Custco/Vector Award".
  10. "Distinguished Alumnus Award" (PDF).
  11. "EMAC-IJRM Steenkamp Award for Long-term Marketing Impact".
  12. "World's Most Influential Minds" (PDF).
  13. "IIM Calcutta Distinguished Alumnus Award 2013".
  14. "Retailing Lifetime Achievement".
  15. Yang, Pianpian; Tao, Lei (2012). "Rankings of the World's Top Innovation Management Scholars Based on Eight Top Management and Marketing Journals". Journal of Product Innovation Management. 29 (2): 319–331. doi:10.1111/j.1540-5885.2011.00898.x.
  16. "Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy".
  17. "Clarke Outstanding Educator Award".
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