Verónica Abad Rojas

Verónica Abad Rojas (born 14 November 1976) is an Ecuadorian businesswoman and politician who is the vice president-elect of Ecuador following the second round of the 2023 general election. She was also an unsuccessful candidate for mayor of Cuenca in 2023 and previously worked on international projects to support entrepreneurship for young people and women.

Verónica Abad Rojas
Vice President-elect of Ecuador
Assuming office
25 November 2023
PresidentDaniel Noboa (elect)
SucceedingAlfredo Borrero
Personal details
Born (1976-11-14) 14 November 1976
Cuenca, Ecuador
Political partyNational Democratic Action
Other political
affiliations
AMIGO Movement
Children3
OccupationBusinesswoman, politician

Early life

Veronica Abad was born in Cuenca.[1] She belongs to a musician family, in which she spent her childhood practicing ballet, and playing musical instruments such as piano and violin.[2]

She studied Business Administration, then graduated as an Executive and Entrepreneurship Coach in Santiago de Chile. She later studied Economic Systems and Political Strategy at the Friedrich Naumann Foundation for Freedom in Gummersbach, Germany. Afterwards, she studied Innovation and Technology at the Friends of Zion Institute, Jerusalem.[2]

Career

Abad began in politics when she participated at the 2006 Ecuadorian local elections.[3] Later on, she became the founder of the Network of Women Directors and worked on international projects to support entrepreneurship, especially for young people and women.[4]

Abad worked at the Secretary Against Child Malnutrition between 2020 and 2022.[3]

In the 2023 Ecuadorian local elections, Abad was candidate for Mayor of Cuenca for the AMIGO Movement.[5] In the general election later that year, Abad became the running mate of presidential candidate Daniel Noboa and they unexpectedly advanced to the run-off election.[6] They were running under the National Democratic Action ticket.[7]

Political positions

Abad opposes abortion, LGBTQ+ rights and feminism.[3] She claims to defend freedom of religion, individual rights, private property, small government and free market.[8] She has also shown sympathy for far-right politicians and political parties like Donald Trump, Jair Bolsonaro and the Spanish party Vox.[8]

Personal life

She is a mother of three and grandmother.[5] Abad is a Christian.[9]

References

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