Veranda (magazine)

Veranda (stylized in all caps) is an American lifestyle magazine with a focus on the home, and has a circulation of 464,357 copies as of 2020.[1] The magazine is one of the Hearst Corporation's shelter magazine titles, alongside Elle Décor and House Beautiful. The magazine's headquarters was originally in Atlanta, GA, but relocated to Hearst's editorial offices in Manhattan circa 2013, and then to Hearst's editorial offices in Birmingham, Alabama at the end of 2018.[2] With each of these relocations came rounds of layoffs.[3]

Veranda
Editor-in-ChiefSteele Thomas Marcoux (editor)
Former editorsDara Caponigro, Clint Smith
CategoriesLifestyle
FrequencyBimonthly
Circulation464,357
PublisherHearst Corporation
FounderLisa Newsom and Charles Ross
Founded1987
CountryUnited States
Based inBirmingham, Alabama
LanguageEnglish
WebsiteVeranda
ISSN1040-8150
OCLC18541608

History and profile

Founded in 1987 by Lisa Newsom and Charles Ross,[4][5] the magazine originally focused on decor, gardens, and jewellery coverage. It also covered articles on interior design.[5] The magazine was started by Veranda Publications, Inc., an Atlanta-based company, as a quarterly publication.[4][5] In 1999 the frequency was switched to bimonthly.[4] In May 2002 the magazine was acquired by Hearst Corporation.[4] Lisa Newsom continued to serve as the editor-in-chief of the magazine after the acquisition.[4]

The content of the magazine was also expanded into luxury travel under the direction of editor-in-chief Dara Caponigro.[6] Caponigro took the helm at Veranda in April 2010, after several editorial positions at domino, House Beautiful, and Elle Décor.[7] In 2010, Jennifer Levene-Bruno replaced original publisher, Sims Bray, who continued as a consultant at Veranda until the end of that year.[8]

References
  1. "Circulation Distribution". Veranda Media Kit. Veranda Publications. Retrieved 19 Feb 2020.
  2. "Magazines. Veranda". Hearst. Retrieved 16 November 2015.
  3. "Steele Marcoux on Veranda's next chapter". Business of Home. 2019-02-20. Retrieved 2023-04-07.
  4. "The Hearst Corporation Announces Purchase of Veranda Magazine". Hearst Corporation. New York. 31 May 2002. Retrieved 16 November 2015.
  5. David Carr (1 June 2002). "Hearst Buys Veranda Magazine for Undisclosed Price". The New York Times. Retrieved 16 November 2015.
  6. "Hearst magazines names three editors-in-chief: Stephen Drucker to lead Town & Country; Newell Turner becomes editor-in-chief of House Beautiful; Dara Caponigro named editor-in-chief of Veranda". Hearst Corporation. Retrieved 5 July 2012.
  7. Sherrill, Marcia. "Introspective: Dara Caponigro". Introspective Magazine. 1st Dibs. Retrieved 5 July 2012.
  8. Caponigro, Dara. "New Publisher of Veranda announced: Jennifer Levene-Bruno". The Editor at Large. Retrieved 6 July 2012.
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