Verna Natural Mineral Water

Verna Natural Mineral Water is a brand of bottled water from the Twellium Industrial Company, produced and marketed primarily in Ghana,[1] and considered by reviewers to be among the top selling bottled water brands in Ghana.[2][3][4]

Verna Natural Mineral Water
CountryGhana
Introduced2014 (2014)
pH7.0 - 7.5
Calcium (Ca)1.4
Chloride (Cl)4.0
Magnesium (Mg)0.9
Potassium (K)0.3
WebsiteVerna Mineral Water
All concentrations in milligrams per liter (mg/L); pH without units
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Production and distribution

Verna Natural Mineral Water is produced from protected underground water and bottled by the Twellium Industrial Company headquartered in Medie Kotoku in the Eastern Region of Ghana. [3] While marketing is focused on Ghana, Verna Natural Mineral Water is also sold in Burkina Faso and Togo.

Rebranding

Verna Natural Mineral Water appeared on the market in 2014. In 2017, Verna Natural Mineral Water underwent a rebranding exercise in line with market trends; focusing on its style and appeal to the younger generation. The plastic bottle containers now involved the display of blue and pink colors on its paper labeling, a pronounced logo for the product, and a yoghurt-pink colored cap. The rebranding of Verna Natural Mineral Water also reflected a logo of the "Changing Lives" social action project associated with the brand.[5][6] In June 2019, Verna Natural Mineral Water won the product of the year award in at the third edition of Ghana Manufacturing Awards.[7]

Changing lives

Verna Natural Mineral Water offers a poverty intervention program dubbed Changing Lives, as part of its corporate social responsibility to support the underprivileged and vulnerable members of society.[5] Changing Lives is organised around a television series made up of different episodes, where each episode tells a different story of a successful intervention project the company has carried out. Beneficiaries of Changing Lives have included autistic patients who have received mentorship support from role models to enable them build a career.[5][8]

In 2017, Changing Lives was extended to Kumasi in the Ashanti Region of Ghana. At its lunch, Otumfuo Osei Tutu II endorsed and extended his support for the initiative.[9][10]

References
  1. "Afi Antonio Foundation champions maiden Autism Talent Show". www.myjoyonline.com. Retrieved 2019-02-17.
  2. "The Top 10 bottled water brands in Ghana". Ghana Talks Business. 2019-02-14. Retrieved 2019-02-19.
  3. "Featured: 10 Bottle water brands in Ghana". 2019-02-16. Retrieved 2019-02-19.
  4. Lamptey, Edwin (2019-02-14). "Top 10 bottled water brands in Ghana". yen.com.gh. Retrieved 2019-02-19.
  5. "Verna mineral water rebrands to reflect premium quality". www.myjoyonline.com. 2017-11-21. Retrieved 2019-02-24.
  6. Asiedu, Leticia Ohene. "Twellium Industrial Company Limited rebrands Verna Mineral Water". kasapafmonline.com. Retrieved 2019-02-24.
  7. "Verna mineral water wins product of the year at the 3rd edition of Ghana Manufacturing Awards". www.ghanaweb.com. 3 June 2019. Retrieved 2019-08-05.
  8. "Rebranded Verna Mineral Water to support children with Autism". Graphic Online. 2017-11-22. Retrieved 2019-02-24.
  9. "Otumfuo Osei Tutu shows support for Verna Changing Lives at Kumasi launch". www.pulse.com.gh. 2017-05-26. Retrieved 2019-02-24.
  10. "Otumfuo Endorses Verna Changing Lives". ZionFelix.com. 2017-05-24. Retrieved 2019-02-24.
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