Rugby Viadana

They were founded in 1970 as a rugby sector in the Vitellianense Cebogas Multisports Club by some ex Rugby Parma F.C. players. They started in the lowest possible league, Serie D.

In 1980–81 Viadana won Serie B but after three years the team were relegated back to Serie C. But they bounced back the following year and won promotion back to Serie B. 1986–87 they won promotion to Serie A2 and finished sixth in their first year. However they were relegated back the following year and didn't return for three years.

They finally won promotion to Serie A in 1998–99. In their first season Arix Viadana won the Coppa Italia and made it to the semifinal of the playoffs. In 2000–01 they finished third in the league but again lost in the semifinal playoffs to Benetton Treviso.

In 2002 the Italian championship was reformed with the birth of Super 10 (now Top12). During this season Arix Viadana finished first and beat favourites Benetton Treviso, in the playoffs, and Calvisano, in the final, to win the title of Italian champion for the first time. They were the first team from outside a provincial capital to do so. They won the Coppa Italia a second time in 2003.

In 2004 they became the first Italian team to have made the final of a European competition when they lost the European Shield final 19–25 to Montpellier. In 2007 they defeated Cammi Calvisano to win their third Coppa Italia. In 2008, despite their relatively experienced team, Viadana were beaten in the semifinals by Benetton Treviso and subsequently lost out on a lucrative Heineken Cup place. In the 2008–09 and 2009–10 Super 10 seasons Montepaschi Viadana reaches the final championship, losing both times against Benetton Treviso.

Viadana were the largest shareholders in Aironi, a new team that competed in the 2010–11 and 2012–12 Celtic League. Many of the club's top players joined Aironi on its formation. As of June 2010 it was announced that will the impending establishment of Aironi the club would no longer compete as a professional club. The Senior and Under 20 teams would be merged with GranDucato Parma Rugby. Viadana would continue as an independent club but only below Under 20 level.[1]

At the end of the 2012 Aironi's licence to play in the Pro12 was withdrawn by the FIR. Aironi's place in the Pro12 was taken by newly formed Zebre, a team based in Parma. Many Aironi players joined Zebre on its formation.[2]

Viadana was then reformed as a semi-professional team for the 2012–13 season of the National championship of Excellence, the reformed Italian championship from 2010, with a number of Aironi's players joining them, as well as the head coach Rowland Phillips. They won three titles of the Excellence Trophy in the 2012–13, 2015–16 and 2016–17 seasons.

The 2012–13 was the last season of Silvano Melegari, and of the Arix Group, as president of the club, after 20 years of history. In the summer of 2014, a new company is at the helm of the team, the Rugby Viadana 1970 S.r.l., founded to keep the club at the highest national level, despite economic difficulties. They currently compete in Top12.

• Italian championship
  • Champions (1): 2001–02
  • Runners-up (3): 2006–07, 2008–09, 2009–10
• Coppa Italia
  • Champions (3): 1999–2000, 2002–03, 2006–07
  • Runners-up (2): 2003–04, 2004–05
• Excellence Trophy
  • Champions (3): 2012–13, 2015–16, 2016–17
• European Shield
  • Runners-up (1): 2003–04

The Viadana squad for 2022–23:

• Official site