Vicco Group

Vicco Laboratories (founded as Vishnu Industrial Chemical Company) is a manufacturer of Indian Ayurvedic herbal hygiene, healthcare and other products like herbal tooth pastes, herbal tooth powders, natural turmeric and sandalwood oil based skin cream, herbal shaving creams and a natural ayurvedic pain relief cream Vicco Narayani.[3][4][5] The company has over 40 products in its portfolio which are manufactured in its factories located in Thane, Nagpur and Goa and exported to 45 countries.[2]

Vicco Group
TypePrivate
IndustryConglomerate
Founded1952 (1952)
FounderKeshav Vishnu Pendharkar[1]
Headquarters
Mumbai, Maharashtra, India
Key people
Pendharkar Family
(Directors)
RevenueRs 500 crores (2020)[2]
SubsidiariesVicco Laboratories
Websitewww.viccolabs.com

History

It was founded by Keshav Vishnu Pendharkar in 1952, in a small godown in the industrial belt of Parel, in Mumbai.[2][6] Its first product was a tooth cleaning powder which was developed after studying ancient Ayurvedic texts. Initially, Keshav Pendharkar and his sons would go door-to door to sell the product.[2] In 1971, the company expanded into the skincare segment and came out with a turmeric-based skin cream called Vicco turmeric Ayurvedic cream.[2]

Awards and recognition

Vicco was ranked 28th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Vicco was ranked 18th among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Vicco was ranked 17th among India's most trusted brands.[7]

References
  1. "The Trust – KV Pendharkar College".
  2. Khandekar, Omkar (4 December 2020). "Vicco's Sanjeev Pendharkar: The 'Sampoorna Swadeshi' Man". Mint. Retrieved 21 April 2023.
  3. "Vicco Laboratories: Products".
  4. Singh, Namrata; Sinha, Partha (17 September 2012). "Young & ready to spend: Customer's average age dips". The Times of India. Retrieved 26 September 2012.
  5. "Vicco Laboratories rolling out shaving creams and other products to target young consumers - Economics Times". Retrieved 26 September 2012.
  6. "Vicco Presentation".
  7. "India's Most Trusted Brands". Archived from the original on 2 May 2015.


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