Ananda Vikatan

Ananda Vikatan is a Tamil-language weekly magazine published from Chennai, India.[1]

Ananda Vikatan
EditorSubramaniam Srinivasan
CategoriesGeneral
FrequencyWeekly
Founded1926 (1926)
CompanyVikatan Group Pvt. Ltd.
CountryIndia
LanguageTamil
WebsiteAnanda Vikatan

History and profile

Ananda Vikatan was started by Late Pudhoor Vaidyanadhaiyar in February 1926 as a monthly publication. The issue for December 1927 was not published due to financial difficulties. In January 1928 Subramaniam Srinivasan bought the rights from Vaidyanadhaiyer and relaunched the publication from February 1928 in a new format[2] He paid ₹200 (equivalent to ₹45,000 or US$570 in 2023) at the rate of ₹25 per alphabet in the Tamil language name (ஆனந்த விகடன்) of the publication to buy the rights.[3] He built it up into a weekly and sales soon rose. Veteran journalist and media personality and son of Subramaniam Srinivasan, S. Balasubramanian served as editor, managing director and publisher of the magazine for nearly 50 years till 2006.[4] He also started the "Manavar Thittam" or student journalism scheme that is active for the last 30 years and counting. He also launched Junior Vikatan, a biweekly Tamil investigative journal in the 1980s. He continues to be Chairman Emeritus of the group after handing over the reins to his son B. Srinivasan.

Visual media

Vikatan Televistas was launched by Vasan Publications in the late 1990s starting with Mega-serials on Sun TV. In 2020, during the COVID-19 pandemic it withdrew from Sun TV and decided to move.[5] Since 2021, it has been producing and making stories for Star Vijay

Tamil television

The company ventured into film production as Vikatan Talkies, and successfully made the comedy Siva Manasula Sakthi starring Jiiva and Anuya that launched the career of the director Rajesh. They then followed this with the commercially unsuccessful byVaalmiki.[6] The media house still produces a variety of programs for television and has branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews etc.[5]

Films
  • Siva Manasula Sakthi (2009)
  • Valmiki (2009)
Serials
SeriesOriginal runNumber of episodesNetwork
Akshaya199950Sun TV
Panchavarnakili2000
Alaigal2001-2003403
Avargal2002-2004
Appa2003
Alli Rajyam200560
Kolangal2003-20091533
Thirumathi Selvam2007-20131360
Thendral2009-20151340
Deivamagal2013-20181466
Priyamanaval2015-20191315
Nayaki2018-2020718
Run2019-2020197
Thamizhum Saraswathiyum2021–Present500Star Vijay
Siragadikka Aasai2023–present160Star Vijay
Ranjithame2023–present001Kalaignar TV
Web Series
SeriesOriginal runNumber of episodesNetwork
November Story 2021 7 Disney+Hotstar
Vallamai Tharayao 2020-2021 80 Vikatan TV
Aadhalinal Kaadhal Seiveir 2021 80 Vikatan TV

Ananda Vikatan Cinema Awards
Main article: Ananda Vikatan Cinema Awards

The awards ceremony has been held since 2008, with the most recent being in January 2019.[7]

Circulation details

According to the Audit Bureau of Circulation, for the period of July–December 2004, circulation stood at 430,534 per week. This represents a 22 per cent growth over the previous half-year period.

References
  1. "Vanitha continues to lead regional language magazines". www.printweek.in.
  2. S. Pasupathy (10 March 2003). "S. S. Vasan" (in Tamil). Archived from the original on 14 March 2017. Retrieved 14 March 2017.
  3. "With a finger on people's pulse". The Hindu. 23 May 2003. Archived from the original on 1 September 2013. Retrieved 13 April 2015.
  4. K. Ramachandran. "Trophy to Remember". The Hindu. Archived from the original on 11 August 2013.
  5. "Explained: How Vikatan became a contextual content company driven by technology". Financial Express.
  6. "Preview – Vaalmiki". Kollywood Today. 21 May 2009. Archived from the original on 27 January 2013. Retrieved 24 July 2012.
  7. "ஆனந்த விகடன் சினிமா விருதுகள் 2018 - திறமைக்கு மரியாதை".
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