Village Cooking Channel

Village Cooking Channel is an Indian YouTube Channel, popularly known as VCC. They are known for their videos on traditional village food cooking in open fields.[2] As of Jan 2023, it had 19.3 million subscribers on YouTube and became the first Tamil YouTube channel to receive the first Diamond Creator Award.[3] Several of their videos have more than 80 million views and 'Watermelon Juice' video is the most popular one with 190 million views as in June 2023.

Village Cooking Channel
OriginChinnaveeramangalam, Pudukkottai, Tamil Nadu, India
YouTube information
Also known asVCC
Channel
Created by
  • M. Periyathambi
  • V. Subramanian
  • V. Ayyanar
  • V. Murugesan
  • T. Muthumanickam
  • G. Tamilselvan
LocationChinnaveeramangalam
Years active2018–present
GenreCooking
Subscribers20.1 million[1]
Total views5.6 billion[1]
100,000 subscribers
1,000,000 subscribers
10,000,000 subscribers2021
Last updated: 1 May 2023

Background

The channel is being run by family members, consisting of brothers V. Subramanian (the cameraman), V. Ayyanar, V. Murugesan, their cousin T. Muthumanickam, their brother-in-law G. Tamilselvan and are led by their grandfather and former chef M. Periyathambi.[4] Periyathambi is a well-known caterer in the village of Chinnaveeramangalam, Pudukkottai, Tamil Nadu.

The channel employs the use of traditional vessels and cauldrons to cook a variety of dishes, using traditional methods (no modern equipment is used). After filming the video, the team have their share of food and later, it is served at old-age homes and orphanages in their village.[4][5]

In January 2021, Rahul Gandhi joined their outdoor cooking for mushroom biryani in Karur, which enhanced the channel's popularity even further.[6][7][8] On 4 July 2021, the channel donated 1 Million rupees to Tamil Nadu Chief Minister Public Relief Fund for fight against COVID-19 pandemic.[9]

Reception

Accolades

Its unique style has won Black Sheep Digital Award for Best Food Programme in February 2021.[10][11] They have also won The Behindwoods Gold Best Digital Content Creator award in 2021.

In other media

Owing to their popularity, the members were featured in cameo appearances in Vikram (2022), marking their film debut.

References
  1. "About Village Cooking Channel". YouTube.
  2. "From Tamil Delicacies To Paneer Butter Masala - This Village Cooking Channel has taken youtube by strom". Outlook India. Retrieved 4 July 2021.
  3. "ஒரு கோடி சப்ஸ்கிரைபர் பெற்ற Village Cooking Channel: ரூ.10 லட்சம் கொரோனா நிவாரண நிதி". Puthiyathalaimurai. Retrieved 5 July 2021.
  4. "This grandad and cousins have rocked Youtube with their Village Cooking Channel". OnManorama. Manorama Online. 25 January 2021. Retrieved 5 June 2021.
  5. "ദ് ഗ്രേറ്റ് നാടൻ കുക്കിങ്: പെരിയതമ്പിക്കും പയ്യന്മാർക്കും മാസവരുമാനം പത്തുലക്ഷം!". Manorama. Retrieved 4 July 2021.
  6. "Rahul Gandhi joins TN's 'Village Cooking Channel' for mushroom biryani; social media's new favourite". Hindustan Times. 30 January 2021. Retrieved 4 July 2021.
  7. "'Village Cooking Channel': Meet YouTube's favourite chefs who impressed Rahul Gandhi with their mushroom biryani!". The New Indian Express. The New Indian Express. 7 February 2021. Retrieved 8 April 2021.
  8. "TN's popular 'Village Cooking Channel' gets a guest — Rahul Gandhi relishing Biriyani". The News Minutes. 30 January 2021. Retrieved 4 July 2021.
  9. "Village Cooking Channel: 1 கோடி சப்ஸ்கிரைபர்கள், 10 லட்சம் கொரோனா நிவாரண நிதி - கலக்கும் வில்லேஜ் குக்கிங் சேனல்!". News18 Tamil. Retrieved 5 July 2021.
  10. "This YouTube channel by Indian farmer-chefs features feasts from the village and beyond". The Hindu. The Hindu Publishing Group. 23 April 2020. Retrieved 5 June 2021.
  11. "Black Sheep Digital Awards 2021 Winners List: These are the winners of Black Sheep Awards". The News crunch. Retrieved 4 July 2021.
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