Villains (Emma Blackery album)

Blackery (born 1991) played in local bands since she was 18 until she decided to pursue a solo career in 2012, when she also opened her YouTube channel. She posted a variety of things such as original songs and comedy skits.[1] Prior to releasing her debut album, Blackery released independently five extended plays; Human Behaviour (2012), Distance (2013), Perfect (2013), Sucks to Be You (2015) and Magnetised (2017).[1][2] The cover artwork of Magnetised, as well as its song of the same, were used during Apple Inc.'s reveal of the iPhone X in September 2017.[3] Following the event, Blackery's manager stated that she gained attention from certain media as well as "renewed interest" from record labels he talked to previously.[1] In the same month, she revealed that she began working on her debut album.[1][3]

Blackery was set to embark on the Emma Blackery European Tour in March 2018, however it was postponed due to delays regarding the album's recording.[4] On 22 May, Blackery unveiled the album's title alongside its cover artwork, track listing and release date (31 August) on her Twitter account.[5] During the summer of the same year, Blackery documented the recording process of the album on her YouTube channel.[6] Villains was released on 31 August 2018 through RWG Records for digital download and streaming.[7] On the same day it was issued for CD, cassette and vinyl.[8] The vinyl release of the record contains dedications to certain individuals.[9] Blackery told The Echo that she "toyed with the idea of releasing the album years ago".[10] On 31 August 2020, an acoustic reworking of the album was released.[11]

Villains is an electropop album.[12] Leigh Sanders of Express & Star opined that Blackery "help[s] carry the mantra" of power pop with it while Sussex Express considered the record to be "a continuation of [Blackery's] departure from her earlier pop-rock sound, moving towards a pop-synth ambience straight out of the 1980s".[13][14] Regarding the album's title, Blackery stated that it is "meant to be over the top, the people I'd fallen out with, they were villains, they were enemies now. It represents all that".[15] In an August 2018 interview with HMV, Blackery declared that the she "wanted to channel all [her] emotions into [the album]" and that "every song handles the idea of friends dropping you or twisting things that you've said, especially in the public eye". She clarified that Villains is "very extreme, it goes from extreme anger to extreme introspection and in the end, not liking the person you're becoming".[15] She co-wrote every track on the album, and also collaborated with producers Toby Scott and Peter Hutchings.[9][15]

The record begins with "Villains Pt. 1" in which "the fake friends and jealous onlookers" are placed "as the eponymous villains", as stated by Sussex Express.[14] Blackery wrote it in 2016 on a beatmaking application on her phone.[15] "Dirt" is about Twitter "drama" between Blackery and a former friend of hers.[14] Blackery stated that "everyone" claimed she was trying to be like Taylor Swift as she started writing the song two weeks before Swift released "Look What You Made Me Do" (2017).[16] "Agenda" is about self-love and confidence.[14] Sanders stated that the song contains "echoes of Daphne & Celeste".[13] He further declared that the chorus of "Fake Friends" has "big synths" and "invasive percussion".[13] In "Icarus", Blackery details her flaws and regrets of public experiences.[16] She asserted that "Take Me Out" covers "feelings of paranoia and isolation" after being betrayed by someone.[14] "Third Eye" begins with a "dancefloor intro" according to Sanders, who likened it to Stardust's "Music Sounds Better with You" (1998).[13] Blackery considers "Burn the Witch" to be "Dirt"'s sister track since "it tells the story of finally overcoming the hurt [she] felt, and making one final purge of negativity".[14] In "Villains Pt. 2", she ponders over her own part in her downfall, with Sussex Express calling it "an interesting counterpoint to the similarly named opening track".[13][14] Blackery has stated that the aforementioned track is "the most personal song [she has] ever written" as it discusses the topic of mental health and "things [she has] gone through" as well as "mistakes [she has] made".[16]

Villains garnered a positive response from music critics. Sanders gave the record a 6/10 rating, calling it "a mixture of sounds from our pop worlds past" and "a solid welcoming", further adding that Blackery "[is] not here to make music-by-numbers".[13] Sussex Express favourably compared the opening track to Lorde, "Dirt" to Tove Styrke and Dua Lipa and "Agenda" to Paramore's After Laughter (2017).[14] The Argus affirmed that Blackery speaking "so honestly and openly about her struggles over the last year", made the album to be "gritty, hard-hitting, pop-fuelled".[16] Midweek predictions suggested that the album would debut at number 15 on the UK Albums Chart, however it instead debuted with 3,098 copies and peaked at number 24.[17][18][19] It further achieved peak positions of 18 and 21 on Billboard's Heatseekers Albums chart and in Scotland, respectively.[20][21]

"Dirt" served as the lead single off Villains, being released on 16 March 2018.[22] It peaked at number 47 on the Official Singles Sales chart published by the Official Charts Company (OCC).[23] "Agenda" and "Icarus" followed as the next singles in May and June, respectively.[24][25] The fourth and last single off the album was "Take Me Out", which was issued on 10 August 2018.[26] During the first week of September, Blackery performed live and signed copies of Villains at various HMV stores in the United Kingdom.[27]

Europe Villains Tour

Europe Villains Tour

Tour by Emma Blackery
Associated album	Villains
Start date	4 October 2018
End date	25 October 2018
No. of shows	15
Emma Blackery concert chronology

The Europe Villains Tour was the supporting concert tour for the album. Blackery announced it on her Twitter account on 23 April 2018, being titled Europe Album Tour at the time.[28] It began at Oslo's Parkteatret on 4 October, followed by performances in other countries. The tour finished on 25 October, at London's KOKO.

List of concerts, showing date, city, country, venue, and opening act(s)[29]

Date (2018)	City	Country	Venue	Opening act(s)
4 October	Oslo	Norway	Parkteatret	Lilly Ahlberg
6 October[lower-alpha 1]	Stockholm	Sweden	Klubben Fryshuset
7 October	Copenhagen	Denmark	Beta
9 October	Amsterdam	Netherlands	Sugarfactory
10 October	Hamburg	Germany	Nochtspeicher
12 October	Berlin		Musik & Frieden
13 October	Vienna	Austria	B72
14 October	Munich	Germany	Freierwerk
16 October	Cologne		Luxor
17 October	Frankfurt		Zoom
20 October	Manchester	United Kingdom	Manchester Academy 2	Lilly Ahlberg Dusky Grey
21 October	Birmingham		O2 Institute
22 October	Glasgow		The Garage
24 October	Cardiff		Tramshed
25 October	London		KOKO

Credits adapted from the liner notes of Villains.[9]

Credits adapted from the liner notes of Villains.[9]

• Toby Scott – production (tracks 2–7, 9, 10), mixing, vocal production, keyboards, programming
• Hutch – production (tracks 1, 8, 11)
• Dick Beetham – mastering
• Iain Mahanty – original production (track 1)
• Maxwell Cooke – original production (track 8)
• Emma Blackery – guitar, keyboards
• Andy Robinson – additional guitar (tracks 3, 7, 10)