Vingle (social network)
Vingle is a social networking website.[1]
 | |
Type of site | Social networking service |
|---|---|
| Founded | October 21, 2011 |
| Founder(s) |
|
| Key people | Jiwon Moon (CEO) Changseong Ho (President and COO) Mark Tetto (CFO) Hunter Moon (Marketing Manager) |
| Industry | Internet |
| Employees | 10+ |
| URL | www |
| Registration | Required |
| Current status | Active |
Digital markrting |Digital marketing Digital Marketing Courseis a broad term that encompasses all marketing efforts that use electronic devices or the internet. It includes a wide range of tactics and channels to connect with customers where they spend much of their time: online. Here are some key components and strategies of digital marketing:
Website: Your website is often the cornerstone of your digital presence. It should be well-designed, user-friendly, and optimized for search engines (SEO).
Search Engine Optimization (SEO): The process of optimizing your website to rank higher in search engine results pages (SERPs), increasing organic (non-paid) traffic to your site.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This can include blog posts, videos, infographics, and more.
Social Media Marketing: Promoting your brand and content on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others.
Email Marketing: Using email to communicate with your audience. This can include newsletters, promotional emails, and personalized messages.
Pay-Per-Click (PPC) Advertising: A method of driving traffic to your website by paying a publisher every time your ad is clicked. Google Ads is a common platform for PPC.
Affiliate Marketing: A performance-based marketing strategy where you reward affiliates (partners) for driving traffic or sales to your business.
Online Advertising: Beyond PPC, this includes display advertising, retargeting, and social media advertising.
Influencer Marketing: Collaborating with influential people in your industry to promote your products or services.
Analytics: Collecting and analyzing data to understand the effectiveness of your digital marketing efforts and make data-driven decisions.
Mobile Marketing: Tailoring your marketing efforts for mobile devices, including mobile-optimized websites and mobile apps.
Video Marketing: Using videos to promote your products or services, often on platforms like YouTube.
Online PR: Building relationships with online journalists and bloggers to gain online press coverage.
Chatbots and AI: Using artificial intelligence and chatbots to provide customer service and engage with website visitors.
Local SEO and Marketing: Optimizing your online presence for local searches, crucial for brick-and-mortar businesses.
E-commerce Marketing: Strategies for promoting and selling products online, often through platforms like Shopify or WooCommerce.
Digital marketing is a dynamic field that continually evolves as technology and consumer behavior change. It allows businesses to reach a global audience, target specific demographics, and measure the success of their campaigns with greater precision than traditional marketing methods. Successful digital marketing requires a well-thought-out strategy, consistent effort, and a willingness to adapt to changing trends and technologies
Overview
The social network was initially based on a South Korean website, but in 2014 moved to an iOS and Android app. That year the network had 2.3 million users and 100 million monthly page views across about three thousand interest focused communities.[2] The app received 1.4 million downloads in its first year,[3] and Vingle next began to expand into Japan and the United States.[4] By late 2014, Vingle had four million monthly visitors from 105 countries, with content in twenty-six different languages.[5][6] As of 2015, the company was valued at $1 billion.[7]
Use
Vingle requires users to sign up to access its communities, either through a user account or via another social media account. Once on the site, users record their personal interests and begin to use the site's collection tool to follow other users interested in the same topics. Users can publish their own posts called "cards", which can contain video, images, and text.[8]
References
- "Vingle: A Social Networking Site Where You Meet People With Similar Interests to Yours". TechFrag. July 25, 2014. Retrieved July 14, 2015.
- "Vingle Lets You Mingle With People Who Share Your Interests". TechCrunch. AOL. July 23, 2014.
- "Running Interest-based Startup from Korea with a Global Vision: Viki and Vingle Cofounder Changseong Ho". TechNode. August 22, 2014.
- "Tech in Asia – Connecting Asia's startup ecosystem".
- Jonathan Cheng (October 21, 2014). "New Wave of Startups in Korea Flourishes". WSJ.
- "Lost in Translation: Cultural Differences in Linguistic Aspect". Asia Society.
- "Startups cater to your personal needs". February 11, 2015.
- DashBurst (April 9, 2014). "Birds of a Feather Flock Together on Vingle, New Social Network Site". Small Business Trends.