Vitamin She

Writing of the film was started in September 2014. Co-writer of the film Mohsin Chavada admitted the film was based on a real life experiences of the writer's team.

Director Faisal Hashmi has described the film as more of a "Real life incidents" story as opposed to a "rom-com". He stated, "We as a men blame girls for their nagging behaviour. But what we don't understand is; there is a hidden love behind it. I wanted to make a movie which is close to reality. In my mind, I wanted it to be something you could relate to. It's about a year in a young guy's relationship. Hashmi also stated that Bhakti's character, Shruti, is based on a stock character type; "Yes, Shruti is an immature view of a woman. She's Jigar's view of a woman."[10][11] Most of the movie contains voice over, that's why Faisal Hashmi wanted an actor who has an excellent command on language. Hence by the request of producer Sanjay Raval, Dhvanit Thaker was approached for the lead role and he agreed in the very first meeting.[3][12]

Shooting of the film started on 7 May 2015 in Palanpur and successfully completed its first schedule.[13] Second schedule was delayed due to unavailability of some artists. Gradually the second schedule was completed in August 2015.[14] AFter that the film took long time in post-production and faced major delays in release due to demonetization and major Bollywood releases.[15][16]

First, the song "Chhokri" was released on YouTube and social media by Zee Music Gujarati on 3 July 2017 on became instant hit with 1 million views in just 2 days.[17] Later another song "Maachhalio Ude" was released on 8 July 2017 and it too became superhit on its release and got 1 million views in just 3 days.[18] After songs became major hit, the trailer was uploaded on YouTube and social media by producer Sanjay Raval on 13 July 2017 and it got tremendous response from audience and became instant hit.[19]