Mad Decent

Mad Decent is an American record label founded by Diplo. The label has helped introduce Brazilian baile funk and Angolan kuduro to clubs around the world.[2] Recently, it has popularized moombahton, a genre of electronic dance music created by DJ Dave Nada.[3] The genre on the label was mostly popularized by Dillon Francis after collaborating with Diplo on Francis' 2012 track "Que Que". The label is also known for its series of concerts in major cities known as the Mad Decent Block Party.[4]

Mad Decent
Founded2006 (2006)
Philadelphia, Pennsylvania
FounderDiplo
Distributor(s)AMPED Distribution[1] (US)
Genre
Country of originUnited States
LocationLos Angeles, California
Official websitemaddecent.com

History

Mad Decent was founded in 2006 by Diplo.[5] In 2010, the label moved from Philadelphia to Los Angeles.[6] In 2011, it announced the launch of the imprint label Jeffrees as "an outlet to curate and promote new music that errs on the side of experimental, in keeping with the label’s original mission."[7]

The label gained more attention in 2012 and 2013, with the worldwide success of Baauer's single "Harlem Shake", which went viral on YouTube.[8]

Since 2008 the label has created a multiple city Mad Decent Block Party tour throughout the United States.[9] The travelling festival began at a much smaller scale with simply a rented tent, dunk tank and barbecue on a Philadelphia street (Block of 12th St. and Spring Garden St.). The event is in line with the overall concept of the label showcasing global pop and dance music.[10] The featured artists at the events have expanded from featuring Mad Decent's roster to high-profile artists including Matt and Kim and Outkast.[11]

For Christmas 2013 the label re-released various singles from the label mixed with Christmas songs. The tracks were compiled into an eight-track EP titled A Very Decent Christmas.[12] Mad Decent has since released four Christmas albums on the label since then.

In 2015, Mad Decent released Major Lazer's "Lean On," which Spotify named the most streamed song of all time that year.[13] In 2016, Mad Decent launched a sub-label, Good Enuff.[14]

Associated artists

Source:[15]

Labels

Through the label's Decent Distribution service, Mad Decent has distributed the following labels:

  • Higher Ground
  • Good Enuff
  • Pizzaslime
  • Chemical X
  • Dog Show Records (run by 100 gecs member Dylan Brady)

See also

References
  1. "Labels". Archived from the original on 2022-08-28. Retrieved 2019-02-05.
  2. Poitras, Andrews (July 15, 2013). "Celebrating six raucous years of Mad Decent Block Party". Death and Taxes. SpinMedia. Archived from the original on November 18, 2017. Retrieved February 19, 2015.
  3. Fischer, Jonathan L. (December 24, 2010). "Our Year in Moombahton". Washington City Paper. Archived from the original on March 4, 2016. Retrieved February 19, 2015.
  4. Townes, Cory (July 29, 2013). "Family Matters: The 2013 Mad Decent Block Party Tour Stop In Philadelphia Recap". Vibe. Archived from the original on December 8, 2014. Retrieved February 19, 2015.
  5. Iandoli, Kathy (May 2, 2012). "The Mad Ascent of Mad Decent: A Look Inside a Global Powerhouse". MTV Iggy. Archived from the original on July 7, 2015. Retrieved February 19, 2015.
  6. Svetkey, Benjamin (November 17, 2014). "Why The World Is Moving To Diplo's Beat". Fast Company. Archived from the original on September 12, 2016. Retrieved February 19, 2015.
  7. Aguiar, Steven (March 1, 2012). "What's Behind Mad Decent's Jeffrees Micro-Imprint?". MTV Hive. Archived from the original on July 15, 2015. Retrieved February 19, 2015.
  8. Knopper, Steve (February 2, 2013). "How Baauer Took 'Harlem Shake' to Number One". Rolling Stone. Archived from the original on February 24, 2013. Retrieved February 19, 2015.
  9. Leatherman, Benjamin (September 10, 2014). "EDM's Reigning Clown Prince Dillon Francis Hits Phoenix with the Mad Decent Block Party". Phoenix New Times. Archived from the original on February 19, 2015. Retrieved February 19, 2015.
  10. Patel, Puja (August 4, 2013). "For Mad Decent, fans sweat and stay in step". The Washington Post. Archived from the original on December 10, 2015. Retrieved February 19, 2015.
  11. Ugwu, Reggie (April 7, 2014). "Outkast, Fatboy Slim, Sleigh Bells & More To Perform at 2014 Mad Decent Block Party: Exclusive". Billboard. Archived from the original on June 22, 2018. Retrieved February 19, 2015.
  12. Battan, Carrie (December 5, 2013). "Stream Diplo's Mad Decent Christmas Compilation". Pitchfork Media. Archived from the original on July 23, 2018. Retrieved February 19, 2015.
  13. Music, Guardian (November 12, 2015). "Leaning power: Spotify names its most streamed track of all time". Guardian. Archived from the original on August 3, 2017. Retrieved October 24, 2017.
  14. Brown, Lisa (April 12, 2016). "Mad Decent Launches Good Enuff Sub-Label, Shares Free Fossa Beats Track". Billboard. Archived from the original on April 29, 2018. Retrieved August 11, 2016.
  15. "Artists". Mad Decent. Archived from the original on April 14, 2021. Retrieved January 6, 2016.
  16. Corish, Dave (2017-01-16). "CMC$ Releases Future-Pop Anthem for Your 2017 Summer Fling". EDM Sauce. Archived from the original on 2018-09-25. Retrieved 2017-03-08.
  17. "Mad Decent Signee Riff Raff Has a Plan". Forbes. Archived from the original on 2020-09-23. Retrieved 2020-06-02.
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