Vok Beverages

Vok Beverages is a drink manufacturer in South Australia.[1]

Vok Beverages
IndustryBeverages
Founded2002
Headquarters
Salisbury South, South Australia
,
Australia
ProductsAlcoholic beverages
OwnerBickford's Australia
ParentBickford's Australia
Websitewww.vok.com.au

Earlier history

Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war.[2] Immediately after WWII sixteen flavours,[3] from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.[4]

An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season.[5] Len Hutton was the inaugural winner.[6]

The company, which advertised prominently in the Dutch language Australia newspapers[7] made the distinctive shape of its bottles a "selling point".[8] The company was still advertising similar products in the "distinctive bottle" in November 1978.[9]

Drinks
  • Vok Liqueurs
  • Aqua Pura Water
  • Bearded Lady Bourbon[10]
  • Beenleigh Rum
  • Black Bottle Brandy
  • Boronia marsala
  • Cawsey's Grenadine
  • El Toro
  • Frigate Rum
  • Galway Pipe port
  • HI NRG Vodka & Energy Premix
  • Infused Rush
  • Inner Circle Rum
  • Olympus Ouzo
  • Real McCoy Bourbon
  • Rebellion Bay Spiced Rum
  • Three Oaks Cider
  • TST Tolleys Brandy
  • Vickers Gin

See also

References
  1. "Fosters hives off 13 wines to Vok Beverages".
  2. "Advertising". Papuan Courier. Vol. 31, no. 19. International, Australia. 9 May 1941. p. 12. Retrieved 16 August 2022 – via National Library of Australia.
  3. "Advertising". The Daily Examiner (Sydney). No. 9150. New South Wales, Australia. 24 July 1946. p. 3. Retrieved 16 August 2022 – via National Library of Australia.
  4. "National Security (Prices) Regulations". Commonwealth of Australia Gazette. No. 170. Australia, Australia. 9 September 1946. p. 2470. Retrieved 15 August 2022 – via National Library of Australia.
  5. "Vok Thousand". The Daily Telegraph (Sydney). Vol. XV, no. 216. New South Wales, Australia. 1 December 1950. p. 28. Retrieved 15 August 2022 – via National Library of Australia.
  6. "Cricketers on Parade". The Daily Telegraph (Sydney). Vol. XV, no. 293. New South Wales, Australia. 2 March 1951. p. 1. Retrieved 16 August 2022 – via National Library of Australia.
  7. "Advertising". Dutch Australian Weekly. Vol. 4, no. 42. New South Wales, Australia. 29 July 1955. p. 6. Retrieved 16 August 2022 – via National Library of Australia.
  8. "Advertising". The Daily Telegraph (Sydney). Vol. XI, no. 281. New South Wales, Australia. 15 February 1947. p. 6. Retrieved 16 August 2022 – via National Library of Australia.
  9. "Advertising". The Australian Women's Weekly. Vol. 46, no. 26. Australia. 29 November 1978. p. 101. Retrieved 15 August 2022 – via National Library of Australia.
  10. Hicks, Robin (4 December 2012). "Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon". Mumbrella. Retrieved 26 March 2021.
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