Vuori

Vuori is an American contemporary clothing brand, with headquarters in San Diego County, California, focused on athletic and athleisure clothing for both men and women.[1]

Vuori has 35 stores in major markets such as Los Angeles, Chicago, Seattle, San Francisco and Boston,[1] and its products are sold at Nordstrom, REI, Equinox, and other retailers. The company is valued at $4 billion.[2]

Etymology

Vuori means “mountain” in Finnish language, reflecting founder Joe Kudla’s passion for mountain climbing.[2]


References
  1. Vuori continues its massive retail expansion as it targets around 25 new stores a year Modern Retail, Julia Waldow, July 18, 2023
  2. San Diego’s $4 Billion Clothing Brand: Vuori Medium, Fred Grier, January 18, 2023

See also
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